BevNET Live: Updated Speaker List; Major Announcements Coming Soon
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days. But with just two days left…
Press Clip: What Pepsi Learns from Falling Behind
In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…
Fate of Goose Island Soda? It’s Flappin’ in the Wind
Here’s one question most of the beer media didn’t touch when reporting on this morning’s $38 million takeout of the Goose Island Beer Co. by Anheuser Busch InBev: what becomes…
BevNET Live: Lifeway CEO Julie Smolyansky Added to Speaker Lineup; Early Registration Deadline Ends Thursday
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based…
Consumers Go For Good Looks — In Packaging
Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…
Review: Tradewinds Cans + New Packaging
Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…
Haralambos Adds Brands, And a Chunk of California
Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…
New Hires: ZICO, PepsiCo, IBWA
Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing. A 25-year…
“G” Symbol Still Lags the Lightning Bolt
The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…
Review: avitae 90
Avitae’s “90” offering is, as the name suggests, enhanced with 90mg of caffeine per bottle, putting it on par with a standard cup of coffee. Aside from doubling the amount…
BevNET Live: Polar Beverages’ Gerry Martin Will Help You Hone Your Pitch
Attendees of the upcoming Beverage School portion of BevNET Live will have the opportunity to learn how to pitch a beverage distributor — from the man who “green-lights” new products…
Review: Simpli Oat Shakes
Hailing from Finland, Simpli is a company committed to delivering the best foods the natural way. Simpli products reflect the desire to areturn to simpler times, when food was fresh…
Review: Maine Root Lemonades
Maine Root has been producing gourmet soda for a bunch of years now — and now they’ve expanded into a new category: lemonade. They’re launching a three flavor line of…
Review: Fria Ice Water
Have you ever put a bottle of water in the freezer to use as a combination ice pack and beverage (once it melts, of course)? Well, here’s a product that’s…