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When Shadow Beverages acquired the Whey UP brand in June, the goal was simple – transform a niche market protein-based energy drink into an everyday beverage with a widespread consumer base. Now armed with sleek new package and improved taste profile, WheyUP will attempt to make the leap to mainstream with crossover appeal in both the sports and functional beverage categories.
For the sixth consecutive time, BevNET Live has sold out, with our upcoming BevNET Live Winter 11 reaching its full capacity. And, we might add, it’s again our largest event…
BOS, which is short for the “rooibos” tea used in the product, is a very cool looking product out of South Africa. The brand uses very cleanly executed design that…
Here’s something you don’t see everyday — a beverage (well, a shot, technically speaking) that is designed to be consumed 30 minutes prior to playing hockey. Whether it helps your…
As millennials are fast becoming the most influential demographic in the United States, the highly populated and digitally savvy group of 18-30 year-olds has dramatically changed that way that businesses spend marketing dollars and communicate with consumers. However, the growth of non-traditional and social marketing has not been without quite a few stumbles, pitfalls, and outright disasters. In the wake of these public relations nightmares, a number of new marketing companies have popped into the corporate mainstream promising to ease the burden – and potential problems - associated with new media and marketing to millennials. Brand Adoption is one of these new companies.
Pitaya Plus, which previously had more of a refreshment angle to it, is back with two impressive new flavors. This time, the pitaya (aka dragonfruit) based product seems to have…
As mainstream consumption of energy drinks continues to soar, emergency room visits related to energy drink intake are becoming increasingly common, according to a new report released by the Substance…
With two weeks to go before BevNET Live’s 2011 Winter event in Santa Monica, Calif., we thought it was time to pull up the curtain and introduce the slate of…
BevNET Live Winter 11 is just about sold out — only a handful of seats remain and we expect the event to be sold out by Monday. If you are…
Back in September, we wrote about how lemonade is no longer just a summer drink. And over the course of this year, several new brands have hit the market. One…
BevNET is pleased to announce that G. Scott Uzzell, the VP and General Manager of Emerging Brand Incubation, will give a brief presentation revealing the insights that the Venturing & Emerging Brands (VEB) unit of Coca-Cola has leaned as it looks to grow entrepreneurial brands within a company the size of VEB's parent company. Mr. Uzzell leads a team of commercial and marketing professionals responsible for marketing, business development, and operations for the “what is new and what is next” brands for the Venturing & Emerging Brands Group.
Almond water — that’s right, almond water — is a new product from Victoria’s Kitchen. Originally from France, Victoria’s Kitchen Almond Water is a grandmother’s recipe prepared in respect to…
Looking to shed "promising upstart" status in favor of a seat at the big kids' table, búcha live kombucha has named veteran natural foods and beverage exec Ron Lloyd as CEO. The move, made quietly last spring, has already paid dividends, as the company’s new distribution strategy has recently pushed internal growth expectations up 30 percent for 2011.
A national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and Wisconsin, the cola giant plans to begin selling the beverage throughout the United States beginning in April 2012, according to the Associated Press. Pepsi Next contains 60 calories per 12 oz. can, 60 percent fewer calories and 60 percent less sugar than regular Pepsi.