BevNET TV: An Interview with Jon & Mark Sider of Greater Than
In sports, timing and vision are important. So in September, 2009, when Mark and Jon Sider, a pair of highly competitive athletes and brothers, thought they saw a niche of white space in the sports drink category, they went for it. Despite the category’s domination by Gatorade, the brothers felt that the category had room for an all-natural product and that coconut water was the key to its creation. Less than a year later, Greater Than hit the shelves.