BevNET TV: An Interview with Ben Weiss of Bai
It’s been a breakout year for Bai and its line of coffee fruit infused beverages. The brand started 2011 on a torrid pace, generating a substantial amount of interest at the Natural Products Expo West show in March and widespread acclaim for its flavor profile and clean, sharp packaging. Additionally, in recent months, Bai developed partnerships with powerful regional DSD distributors from some NIDA affiliates and also the Honickman Group, getting it access to a number of key markets in the Northeast, Southeast and West Coast.