Review: Tonic Health Shots
Tonic Health Shot is a line of shots featuring several formulations that are designed with specific functions in mind. It’s an approach that PurBlu, the marketer of the brand, has…
Review: Century Energy
Century Health Systems was formed by International Cricket Star Chris Gayle & Partners to build a brand that is all about Excellence and Enjoyment. Their first release is Century Energy…
Holland: Activate Preparing to Turn Dial on Marketing
With the West locked down as a region via DSD and a new partnership with Coast Beverage, and veteran marketer Jesse Merrill on board, Activate Drinks is beginning to make…
Review: Main St Café Protein Smoothies
Main St. Cafe began with the simple recognition that great tasting beverages, made right, can be surprisingly nutritious. All of their drinks start with simple ingreditnst that are naturally high…
Coke and Mentos Shake up the Soapbox Derby
It had to happen: following the precedent set by the Eepybird video tribute to the Bellagio fountains, now they’ve come up with a soda-and-Mentos-powered toy race car. Think it can…
Ocean Spray Takes Social Route to Beverage Launch
Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so…
Review: Fizzy Lizzy
Since the brand’s inception in 2000, Fizzy Lizzy has been one of those brands that constantly puts out high quality products. That’s part of why the brand has had so…
BAZI Starts Buzzing Under Wildrick
She might be the new sales and marketing chief at BAZI, but Debbie Wildrick has moved the shot company onto some familiar turf. Wildrick, the former head of the beverage…
Review: Kona Red
KonaRed is a “powerful Hawaiian Superfruit Wellness Beverage” made from coffee berry (that’s the fruit of the coffee plant that surrounds, protects and nourishes the coffee bean). The coffee berry…
BevNET Live Adds Bolthouse, Activate, Investors, Distributors, and Natural Channel Experts
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide…
Coke Says “Close but No Caramel-Colored Cigar”
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…
Review: Grombomb
Selling energy drinks to children has been a hot topic in the media lately (there are stories like this almost daily), with most of the press being of the opinion…
The Flow: Neuro Goes National; Gatorade turns ‘Purp & Yellow’
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Review: Blue Monkey Coconut Water
If you’ve been to any industry trade shows in the past year, you already know that there are loads of coconut water products that will be making their way to…