Video: Visit with Ex Drinks
by John Craven On a recent trip to Las Vegas, I had a chance to stop by Ex Drinks, a self-described marketer of “beneficial beverages.” Ex Drinks sells products across…
Review: Golazo
The world’s first sports energy drink for the beautiful game: Golazo. We combined long lasting energy with the hydration your body needs, and made the best tasting drink ever. Designed…
Review: Shogun
Shogun Energy and the Warrior Nation started out of Brookings, South Dakota. Shogun Energy is determined to leave a long lasting legacy in the energy drink field based on the…
Review: Hot Lips: New Flavor
HOTLIPS Soda is real fruit soda pop. Picked-ripe fruit is cooked in open kettles, bringing out the nuanced flavors. Seeds are filtered out, but not pulp; then water, pure cane…
Review: ávitae caffeinated water
ávitae provides a new and better alternative to soft drinks and plain bottled water: purified water with 45mg of natural caffeine. Tasting like purified water, ávitae delivers a pick-me-up without…
Pabst Brewing Company CEO Has Become New XYIENCE President
LAS VEGAS (November 22, 2010)—XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that it has selected John Lennon to serve as its new…
BevNET Live Winter 10: Two weeks to go; Fewer than 15 seats remain
Register Now | Program and Agenda In exactly two weeks, on Dec. 6, BevNET Live will kick off in Santa Monica, California at the Loew’s Santa Monica Beach Hotel. Already…
Snapple Has Been Accused of “False and Misleading” Health Claims
Snapple has been served with lawsuits in California and Florida for making “false and misleading claims” concerning its Acai Mixed Berry Red Tea, the Dallas Star reported. Product advertising stated…
Green Shoots and PurBlu Have Signed Investment and Distribution Agreements
South San Francisco, Calif. – November 22, 2010 – Green Shoots Distribution today announced several milestones in the company’s mission to become the leading national DSD distributor for natural food and beverage…
Review: Mix1 Lean Performance
The new mix1 Lean Performance Shakes are designed to be used pre or post workout fueling the athlete?s activity or providing optimal recovery nutrition after exercise. Each 11-ounce serving is…
Video: Visit with BevForce; Discusses State of the Job Market
by John Craven When it comes to the state of the economy, the job market and, more specifically, its losses and gains, are key indicators of how things are going.…
Matt Collins Becomes Zola’s New COO
San Francisco, CA – November 2010 – On the heels of a recent announcement of its licensing agreement with Jamba Juice, Zola®, one of the fastest growing makers of functional Brazilian Superfruit…
Review: Celsius: New Flavors
Celsius(R) the Original Calorie Burner, is healthy everyday refreshment that tastes great. Four studies have been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing…
Review: Rockin Refuel
Rockin’ Refuel is the ultimate sports recovery milk and the better way to refuel after exercise and one of the best-tasting options to boot. When you make Shamrock Farms Rockin’…