Competition Muddies Coconut Waters

and Matt Casey The husks – and the gloves — are coming off. Suddenly the subject of high-stakes competition for investment dollars, distribution routes, and supply chain access, the battle…

High Octane NA’s, Alcopops on Display at NBWA

PHOTO GALLERY The 72nd biennial tradeshow for the National Beer Wholesalers Association (NBWA) took place from September 22 – 25, 2009 in Las Vegas at Caesar’s Palace. There were over…

Coke to Put Calories Out Front

The Coca-Cola Company today announced global plans to include energy information (calories, kilocalories, kilojoules) per serving on the front of nearly all product packages in a move to increase consumers’…

Wet Planet, Makers of Jolt, Bankrupt: Reports Emerging

Wet Planet Beverages, which owns Jolt Cola, has filed for bankruptcy protection in a Manhattan court on Monday, after a dispute with drinks can maker Rexam, Reuters is reporting. In…

Review: Drank Deuce Shot

Drank, who was one of the original players in the relaxation category, has recently released a new “extreme relaxation shot” known as Deuce.…

New Poll Says Americans Strongly Oppose Soda Tax

WASHINGTON, Jan. 29 /PRNewswire-USNewswire/ — A new nationwide Rasmussen Reports survey showed that 70 percent of Americans oppose a national tax on all non-diet soft drinks, while only 18 percent…

Review: Vita Coco: New Packaging

Vita Coco Coconut Water recently released a new 17 ounce (500ml) resealable format. We’ve also taken another look at their products as the products — and the category — have…

Review: Activate Drinks

ACTIVATE gives your body a fresh, convenient, un-watered-down dose of exactly what it’s thirsting for. Twist. Shake. Activate. Vitamins and other healthy ingredients lose their potency sitting in water. Which…

Review: Beaver Buzz Energy

Beaver Buzz has recently revised their lineup, with a few tweaks to the flavors and a more aggressive looking logo.…