Part-Time Power: Unleashing Growth In CPG With Fractional Talent
In an industry where cash is hard to come by, but insights and experts are plenty, one expert makes a case for part-time hiring as a strategy to scale up.
On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In Focus
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
How Outback’s Viral Mocktail Moment Made a Case Against Non-Alc Spirits
It’s almost Shark Week, which means Outback Stakehouse is readying the return of last year’s viral Aussie Jawssie, a raspberry-flavored vodka lemonade cocktail, laced with ocean-themed Blue Curacao and garnished with a plastic shark toy. There’s also a zero-proof version, Sharky Temple, but like the restaurant chain’s other non-alc cocktails, it won’t involve a substitute spirit.
BevNET Live NYC This Week (June 11+12) is Almost Sold Out; Over 725 Beverage Leaders Registered
BevNET Live, the leading event for the beverage industry, is returning to New York City this week on June 11th and 12th, and it’s almost sold out. With over 725 beverage professionals already confirmed, the event is set to be a dynamic gathering of founders, entrepreneurs, investors, retailers, and service providers shaping the future of the beverage landscape.
UNFI Shuts Down ‘Certain Systems’, Service Disrupted After Cyberattack
Leading wholesale distributor UNFI has shut down some of its computer systems, leading to service and fulfillment disruptions, following a cyberattack last week. UNFI discovered “unauthorized activity” in its network on Thursday and proactively took several systems offline.
Boxed Water to Alter Some Environmental Claims After NAD Ruling
The National Advertising Division (NAD) delivered a mixed decision to Boxed Water is Better on Friday, ruling that while several of its environmental marketing claims were backed up and qualified, others will need to change.
How NIQ’s New Nutrition Scoring Could Guide Pricing
NielsenIQ has joined forces with FoodHealth Co. to integrate their respective datasets, enabling brands to spot and craft pitches around the incrementality their products could bring to a retailer’s set on the basis of price, health and how those factors affect consumer purchasing habits.
Loom Juice Teams With Michigan Star Justice Haynes On Equity NIL Deal
Justice Haynes is hoping to bring some of his rising star to startup juice brand Loom, as the University of Michigan football player has taken an equity stake in the business as part of a new NIL deal last week.
Beverage Lobby Sues Santa Cruz, Calif. Over Soda Tax
The American Beverage Association is suing the city of Santa Cruz over its proposal to tax sugar-sweetened beverages, saying it is in opposition to a 2018 California law protecting consumers from elevated grocery prices.
BevNET Live NYC: Beverage School and Hands-On Workshops Set the Stage for Learning on June 11 + 12
Beverage brands attending BevNET Live NYC on June 11 + 12 gain access to targeted education and hands-on learning through Beverage School and a series of expert-led workshops.
Taste Radio: Millions Or Meh? Gauging The Potential For Breakout Brands.
Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens.
As RNDC Exits California, What’s Next For Suppliers?
While former RNDC suppliers plot their next move, what will be the impact of the distributor’s exit on independent spirits and ready-to-drink (RTD) brands in California, and beyond?
Distribution: Starbucks Picks Up Sol-ti Wellness Shots
The coffee giant announced last week the arrival of Sol-ti’s refrigerated wellness shots in 2.1 oz. glass bottles, a move that brings the SoCal-based organic beverage brand into over 10,000 locations nationwide.
New Products: Throne Gets A Fresh Look, Gorgie Puts On Blush, Plus Four Sigmatic’s Triple Play
This week’s new product gallery includes a new look for Throne Sport Coffee, Gorgie’s exclusive flavor launch in Target and 5-Hour Energy’s (literally) glowing new flavor addition.