Injunction decision reveals Pepsi tactics
A federal judge on Wednesday denied PepsiCo’s request for an injunction against a Powerade advertising campaign from The Coca-Cola Co., both because the campaign had already ceased in May and…
Review: H2Organics Kids
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Review: Adina Holistics: New Flavors
Adina has added two new flavors to their “Holistics” lineup — Pomegranate Acai and Grape Goji.…
Review: Odwalla Wholly Grain!
It’s a wholly new way to get your whole grains: an island-indulgent fruit smoothie packing 32 grams of natural whole grains into every bottle. Wholly Grain! from Odwalla is a…
PepsiCo Reaches Merger Agreements with Pepsi Bottling Group and PepsiAmericas
PURCHASE, N.Y., SOMERS, N.Y. and MINNEAPOLIS, Minn. (August 4, 2009) — PepsiCo (NYSE: PEP ) today announced that it has entered into definitive merger agreements with The Pepsi Bottling Group,…
Review: Tempt Hemp Milk
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Review: ALO: New “Allure” Flavor
ALO, which is a line of drinks infused with real chunks of aloe vera pulp, has added a new flavor known as “Allure.” This variety blends their base of aloe…
Review: Odwalla: Light Lemonade
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Review: Jones Orange Cola
Jones’ latest creative pairing takes two traditional carbonated soft drink flavors, orange and cola, and mashes them together into one. Unlike some of their other unique concoctions, this one is…
PepsiCo replaces Burwick as CMO
PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo,…
Review: Monster Energy Import
Monster again shows its ability to lead and innovate in the crowded energy drink category with the release of their new “Monster Import.” Featuring a resealable can from Ball Corporation…
Review: MaryAnna’s Sweet Tea
MaryAnna’s Sweet Tea is made with whole leaf black tea that is micro-brewed (not from concentrate or powder) and sweetened with pure cane sugar. Currently available in two flavors and…
Review: Beaver Buzz Energy Shot
Beaver Buzz Energy Shot is a new 2 ounce energy shot from the Canadian marketers of Beaver Buzz Energy Drink. Features a unique looking bottle, enjoyable flavor, and 121 mg…
Review: Nutrisoda: Relaunched
Originally branded as “airforce nutrisoda,” this brand has evolved from a slim 8 ounce can into a 12 ounce package that is known simply as “nutrisoda.” Their latest effort offers…