100 Coconuts Kicks Off Its ‘100 Days of Summer’ Campaign With New Giveaways, Retail Engagement and Consumer Activations

NEW YORK, N.Y.— 100 Coconuts Pure Coconut Water, the beverage lifestyle brand synonymous with natural hydration, is once again rolling out its consumer favorite ‘100 Days of Summer’ campaign, bringing compelling giveaways, strategic collaborations and new products to market throughout the summer months. Currently on track to double its 2023 sales, the brand is laser-focused on continuing to solidify its market presence, engaging consumers at both social and retail levels while simultaneously achieving massive growth and awareness. 

At the heart of the campaign is a strategic social media-forward approach, leveraging brand partners to create programming that will resonate with existing consumers while also continuing to spread awareness to potential customers. From June to September, captivating giveaways will be dropped weekly, engaging fans to enter to win a variety of exciting prizes ranging from free product for a year and Amazon gift cards to a grand prize VIP Miami weekend including a trip for two with tickets to see Inter Miami CF take the field and a concert at Hard Rock Stadium.

“We’ve seen incredible success in past years of our ‘100 Days of Summer,’ and continue to receive such overwhelming response from consumers,” says CEO Gregory Lowe III. “Everything we do is aimed at nurturing brand growth, exciting our consumers, and creating a strong footprint with our retail partners. Amplifying our presence year over year in this way allows us to create momentum our partners and consumers are excited about, and we’re looking forward to continuing to create incredible success for 100 Coconuts and our retail partners.”

As demand for 100 Pure Coconut Water continues to grow, the brand will be popping up at a variety of events, actively engaging with consumers and creating direct brand touchpoints, and executing a ‘cans in hands’ approach that creates tasting opportunities to convert consumers to brand loyalists. As an essential component of an on-the-go, well-rounded active lifestyle, 100 Coconuts is meeting its consumers on the road, at key festivals, sporting events, and cultural activations throughout the summer, offering ultimate hydration and unmatched taste during the hot summer months. Fans in key markets will begin to see updated POS in their favorite retailers including new displays and coolers.

100 Coconuts 100 Days of Summer Giveaways are available on Instagram @100coconuts, with new giveaways every Monday through September 2nd.

About 100 Coconuts

100 Coconuts, the fastest growing coconut water in the US is redefining refreshment by delivering a nutrient dense, superior-tasting functional drink to consumers across the United States. Having quickly become the go-to beverage for music, entertainment, and cultural events, 100 Coconuts delivers an electrolyte-packed, hydrating coconut water that is non-GMO project certified, never from concentrate and naturally sweet. The only black-owned coconut water brand, 100 Coconuts is proud to be certified as a Minority Business Enterprise (MBE) and part of the prestigious NMSDC Central, enabling the brand to align with partners and retailers who prioritize supplier diversity and empower minority-owned businesses. Designed in the US, and packaged in Vietnam, 100 Coconuts offers three flavors including, Pure Coconut Water, Pure Coconut Water + Mango and Pure Coconut Water + Pineapple and is available for sale at 100coconuts.com, Amazon.com and retailers nationwide.

For More Information:

100coconuts.com