ATLANTA, GA (2024)
The Chai Box, a Women-Owned small-batch Chai company, is excited to announce the launch of its signature Masla Chai Concentrate in 21 select COSTCO locations in Southern California. This marks a significant milestone for the brand with its first major grocery store launch. The Chai Box is dedicated to bringing traditional Chai that tastes like home to tea lovers everywhere.
The Chai Box’s traditional and premium Chai products reached popularity as one of “Oprah’s Favorite Things” in 2021 and have been featured in numerous publications and gift guides, including Forbes, Bon Appetit, Food Network and Reese Witherspoon’s Hello Sunshine Gift Guide to name a few. Neha Tandon of Women’s Health claimed that “Everyone who has tried [the Chai Concentrate] loves it”.
“We are thrilled to partner with Costco and share our family recipe with a broader audience,” said Monica Sunny, Founder of The Chai Box, “This launch is so meaningful to be one of the first South Asian Chai concentrate brands available at Costco”.
The two-pack Masala Chai Concentrate offers customers the convenience of enjoying rich, flavorful Chai, made with real Organic Assam tea and premium spices, at home with minimal preparation. Simply add your choice of milk and enjoy hot or iced.
The Masala Chai Concentrate is a true labor of love, crafted by Founder Monica Sunny and her eldest son, Ethan Sunny. After a year of dedication and 174 test batches, they finally perfected a Chai that truly "tasted like home."
From its humble beginnings in the founder’s kitchen, where she taught her three boys how to make the perfect cup of chai, The Chai Box has stayed true to its roots. The company sources tea and spices directly from small farmers, mills spices in-house, and manages every step of blending, brewing, and distribution. This hands-on approach ensures full control over quality—something the brand takes immense pride in. Their dedication is now reflected in their signature Masala Chai Concentrate, available at 21 Costco locations across Southern California.
For more information on Costco Locations visit The Chai Box's website at thechaibox.com and follow them on Instagram @thechaibox.
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About The Chai Box
The Chai Box, founded in 2016 by Monica Sunny in Atlanta, Georgia, is a small-batch woman-owned (WBENC-certified) Chai company bringing the traditional craft of chai making to everyone’s home. The Chai Box sources single-origin spices from family-owned farms in India and has a focus on sustainability such as composting their Chai production. The Chai Box provides premium Chai concentrate and loose-leaf tea blends that honor their culture and heritage.
For More Information:
Costco Chai Locator