Craftwell Cocktails Introduces Purple Rain Drop – The Latest Shimmering Showstopper in Its Top Shelf Line

A dazzling reinvention of the Lemon Drop—crafted with natural botanicals, fresh lemon, and an irresistible violet hue that shimmers with glitter.

CORVALLIS, Ore. – March 13, 2025 – You don’t have to be rich to indulge in this royal treat. Craftwell Cocktails® proudly introduces Purple Rain Drop, a limited-time, top shelf creation that’s as mesmerizing as it is delicious. With a bold a 20.5% ABV, this sparkling reinvention of the cocktail formerly known as the Lemon Drop displays a violet hue that shimmers with edible glitter and parties like it’s 1999.

Crafted with bright citrus from fresh lemon, delicate floral notes, and the magic of butterfly pea flower, Purple Rain Drop shimmers with a deep, royal purple hue. No artificial colors—just a natural reaction that turns this cocktail into pure liquid luxury. 

“Purple Rain Drop isn’t just a cocktail—it’s an experience,” explains Dave Takush, head cidermaker at 2 Towns Ciderhouse. “ I never thought  we’d be shopping for a glitter doser, but watching it in action on our assembly line was unforgettable—everyone stopped to see the magic happen. This is unlike anything we’ve ever created.”

Specs

• ABV: 20.5%
• Tasting notes: Fresh lemon, soft violet, botanical elegance, and a sparkling finish
• Appearance: A luminous, deep violet hue with a dazzling shimmer
• Pairings: Live jazz, swanky speakeasies, lemon custard tarts, fancy Pop-Tarts, cucumber sandwiches, and first edition vinyls of Prince’s Purple Rain

Purple Rain Drop is a limited release by Craftwell Cocktails®—so let’s go crazy and party like it’s 1999 before this top-shelf, ready-to-serve cocktail disappears faster than a little red Corvette. Best served chilled over ice, Purple Rain Drop is available now wherever Craftwell Cocktails® Top Shelf cocktails are sold.

ABOUT CRAFTWELL COCKTAILS®

Embodying the spirit of the Pacific Northwest, Craftwell ready-to-drink cocktails are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top shelf bottles, on draft, and as non-alcoholic cocktails.  For more information, please visit craftwellcocktails.com.

Media Contact

Jessica Wisor