Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Innovative Cocktailing Liqueur - Staria - Launches Exclusively in California

info_outline PRESS RELEASE posted by Greenbar Distillery

May. 23, 2025 at 3:15 pm

X LinkedIn Reddit Facebook Email
Report Press Release
greenbar organic newproduct organicliqueur greenbardistillery organicspirits innovative california
Spirits Companies
  • image-01

Los Angeles, California (May 23, 2025) — Los Angeles-based Greenbar Distillery has launched Staria, a groundbreaking liqueur designed to help anyone make bartender-quality cocktails at home with just two ingredients, addressing the main reasons customers shy away from making good drinks at home: complicated recipes, extensive shopping lists and time-consuming preparations.

Bright, tart and citrusy with built-in foam, Staria reimagines cocktail making by combining four essential elements of a great drink — complex flavor, sweetness, acidity and foam — into one shelf-table bottle. Customers simply need to add their favorite spirit or tonic to create dozens of no-fail cocktails in under a minute. There’s no citrus to squeeze, simple syrup to cook, egg whites to separate or esoteric liqueurs and bitters to hunt down. And nothing to clean up.

“We created Staria to put real cocktails within everyone’s reach,” said Melkon Khosrovian, maker of Staria and co-founder of Greenbar Distillery. “As distillers, going out for drinks was our favorite part of the job. Then came Covid and the realization that making cocktails at home wasn’t as easy as our bartender friends made it seem. Soon, we were on a quest to make home cocktailing easy and fun.” 

Meeting this challenge took five years of research, drawing on the company’s long history of creating complex liqueurs, bitters and amari, the accidental discovery of silky-smooth plant-based foam and, most importantly, the invention of a vibrant sour taste that didn’t spoil. That’s why the founders of Greenbar Distillery, a 21-year-old craft distillery,  consider Staria their magnum opus.

With just Staria and a bottle of tonic or spirits, home bartenders can create a host of cocktails, including:

  • Staria Spritz — 1 part Staria and 2 parts tonic
  • Staria Margarita — equal parts Staria and tequila
  • Staria Whiskey Sour — equal parts Staria and whiskey
  • Staria Daiquiri — equal parts Staria and rum
  • Staria Gin Sour — equal parts Staria and gin
  • Staria Cosmo — equal parts Staria and vodka
  • Staria Sidecar — equal parts Staria and brandy

“Unlike ready-to-drink cocktails, Staria lets you use your favorite spirit,” said Khosrovian. “Think of it as the cake mix of cocktails where you can make a dozen drinks simply by swapping out the base.”

The vegan and USDA-certified organic liqueur (15% ABV), Staria, is now available exclusively in California at StariaCocktails.com for $29.99 for a 750mL bottle. To learn more about Staria and for updates on their journey, follow @StariaCocktails on Instagram.

ABOUT STARIA

Staria is a one-of-a-kind cocktailing liqueur designed to make bartender-quality cocktails at home with just two ingredients. Created by the seasoned team behind Greenbar Distillery, Los Angeles’ first distillery since Prohibition, Staria combines the essential elements of a perfect cocktail — flavor, sweetness, acidity, and foam — into a single, shelf-stable liqueur. It’s made with vegan and USDA-certified organic ingredients and bottled 15% ABV. For more information, StariaCocktails.com and follow @StariaCocktails on Instagram.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Lifeway, Danone Enter Cooperation Agreement, Lifeway to Overhaul Board

Lifeway, Danone Enter Cooperation Agreement, Lifeway to Overhaul Board

UNFI: Q4 ‘Builds Momentum’ After Cyberattack Recovery

UNFI: Q4 ‘Builds Momentum’ After Cyberattack Recovery

SPINS Expands With Marketing, AI Capabilities

SPINS Expands With Marketing, AI Capabilities

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Market Manager - Seattle, WA - Owl's Brew

Market Manager - Seattle, WA - Owl's Brew

Packaging Supervisor - Lord Hobo Brewing Company

Packaging Supervisor - Lord Hobo Brewing Company

Head Brewer - Sterling Street Brewery

Head Brewer - Sterling Street Brewery

Account Manager - Atlanta (digitally printed cans) - Canworks

Account Manager - Atlanta (digitally printed ca...

Area Sales Manager - San Antonio & Austin, TX - Good Boy Vodka

Area Sales Manager - San Antonio & Austin, TX -...

Regional Sales Manager  - Green Seed Group

Regional Sales Manager - Green Seed Group

View All Jobs|Post a Job

More News

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Beverage Industry Jobs

  • Sales Representative – Retail Accounts (On & Off Premises) - Amnisia Spirits Company - Amnisia Spirits Company
  • Field Sales Representative - Eclipse Foods Co - Eclipse Foods Co
  • Production Team Member - Bayou City Hemp Company / 8th Wonder Brewery - Bayou City Hemp Company / 8th Wonder Brewery
  • Cost Accountant - Pressed Juicery - Pressed Juicery
  • Brewer - Level 2 - Melvin - Melvin
  • Territory Sales Manager - Zonafide Beverages - Zonafide Beverages
  • Territory Sales Manager- Dallas - BVRG - BVRG
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Lifeway, Danone Enter Cooperation Agreement, Lifeway to Overhaul Board
  2. UNFI: Q4 ‘Builds Momentum’ After Cyberattack Recovery
  3. SPINS Expands With Marketing, AI Capabilities
  4. Squeezing All They Can: Juice Companies Search For Efficiency And Growth
  5. Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.
  6. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  7. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  1. John Mulaney Partners with Years, the Midwest-Brewed Non-Alcoholic Beer Changing the Game
  2. MONKEY 47 unveils annual limited-edition Distiller’s Cut
  3. John Mulaney Partners with Years, the Midwest-Brewed Non-Alcoholic Beer Changing the Game
  4. Union Hand-Roasted Coffee launches Excelsa from Uganda - a species that could help shape the future of coffee
  5. Hello Soju Redefines the Cocktail Landscape with its First Premium Spirit
  6. Eric LeGrand Bourbon and Rutgers University Celebrate Football Season with Limited-Edition Bourbon Collaboration
  7. Japanese artisan gin KI NO BI opens fossil-free distillery
  1. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  2. Sazerac Expands RTD Portfolio with New Texas Brands
  3. Spirits Marketing: Campari Taps Sarah Michelle Gellar; Glenfiddich Brings F1 to Grand Central
  4. Spirits RTDs: Growth Cools As On-Premise, Unique Flavors Heat Up
  5. Judge Allows Class-Action Lawsuit Over Sazerac’s Fireball to Proceed
  6. Tito’s Handmade Vodka to Acquire Majority Stake in LALO Tequila
  7. Milwaukee Craft Distillery Central Standard Launches THC-Infused Drinks
  1. Press Clips: Providence Brewing Listed for Sale; Rupee Launches NA Beer Ahead of Diwali
  2. Industry Braces for Government Shutdown
  3. Beer Institute: August Beer Shipments -11.4% as Industry Corrects Surplus Volumes
  4. UFC Champ Michael Chandler Partners With Phorm Energy As A-B Expands Production
  5. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  6. Sazerac Partners with Andrews Distributing on New RTD Brands
  7. Circana Weekly Scans: Bev-Alc Declines Continue, NA Beer Competition Heats Up
View All|Submit News

Promoted PR Posts

Jeff Hopmayer Joins Voodoo Scientific in A Board Capacity and With Investment To Support Its Breakthrough Innovation for the Spirits Industry

Jeff Hopmayer Joins Voodoo Scientific in A Board Capacity and With Investment To Support Its Breakthrough Innovation for the Spirits Industry

David Dobrik’s Doughbrik’s ‘Wavers’ Pizza-Inspired Snacks to Launch Nationally at IT’SUGAR Stores Across the U.S.

David Dobrik’s Doughbrik’s ‘Wavers’ Pizza-Inspired Snacks to Launch Nationally at IT’SUGAR Stores Across the U.S.

Brown Distributing Adds Jerry Jeff Walker Sangria Wine to Its Portfolio for Central Texas

Brown Distributing Adds Jerry Jeff Walker Sangria Wine to Its Portfolio for Central Texas

Packaging Innovation Launch. PakLock Secures Hemp & Cannabis Beverages

Packaging Innovation Launch. PakLock Secures Hemp & Cannabis Beverages

Stevens Point Brewery Makes Landmark Investment in Non-Alcoholic Future, Opens Capacity to Contract Customers

Stevens Point Brewery Makes Landmark Investment in Non-Alcoholic Future, Opens Capacity to Contract Customers

Glimpse & PLTFRM partner to bring Glimpse’s cutting-edge AI deductions platform to PLTFRM’s umbrella of brands.

Glimpse & PLTFRM partner to bring Glimpse’s cutting-edge AI deductions platform to PLTFRM’s umbrella of brands.

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙