Free Bird Southern Spring Water Teams Up with NASCAR Driver Chase Briscoe as Brand Ambassador Partner

CHARLOTTE, N.C. (Oct. 15, 2025) – NASCAR Cup Series driver Chase Briscoe has partnered with Free Bird, the fast-growing Southern Spring Water brand with a free-spirited twist. A first-of-its-kind partnership for Free Bird, Briscoe will introduce motorsports fans to the water from the Blue Ridge mountains of Georgia.

"I'm excited to represent Free Bird at the racetrack and in my everyday life," Briscoe said. "From the packaging to being water straight from the Blue Ridge mountains, the water really captures the American spirit and is a perfect fit for the NASCAR fan base. It's awesome to see them getting involved in racing and I'm proud to help them grow their connection with our fans."

Briscoe is enjoying the best season of his NASCAR Cup Series career. He is currently in the Round of 8 of the NASCAR Playoffs, vying for a spot in the Championship 4. This season, Briscoe has two victories and career-highs in nearly every statistical category, including seven pole awards, 14 top-five finishes, and 18 top-10s.

"We're proud to partner with Chase Briscoe," said Jay Williams, Founder, Free Bird Beverage. "He brings the same determination, authenticity, and heart that define Free Bird. It's a natural fit between a driver who shows up every lap and a brand built for people who do the same."

K2 Marketing represented Free Bird Beverage to identify this opportunity with Briscoe.

"Our goal is to connect authentic brands with passionate sports fans, and this partnership is a perfect example," said Ben Kingsfield, Co-Founder of K2 Sports Marketing. "Free Bird's Southern roots and bold identity align perfectly with the spirit of NASCAR, and Chase Briscoe embodies that same energy both on and off the track."

About FREE BIRD

FREE BIRD Southern Spring Water was created to celebrate America and the values that bring us together.

At its core, FREE BIRD is about living freely and staying true to your roots. Whether you're enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.

To learn more about the brand and its mission, visit the link below or follow us on social media @drinkfreebird.

FREE BIRD—Pull up a chair and stay awhile. Cheers, y'all.

About K2 Sports Marketing

K2 Sports Marketing is a family-built agency dedicated to creating meaningful partnerships between brands and the world of sports. With a focus on authenticity and impact, K2 connects companies with premier athletes, teams, and leagues to drive engagement and build lasting brand equity. The agency's services include sponsorship development, brand strategy, talent partnerships, and experiential activations designed to maximize value for both brands and rights holders.