ASPEN, COLORADO — Today, Aspen Vodka and the Colorado Rockies announced a new multi-year partnership, naming the luxury spirits brand as the Official Vodka Partner of the organization, united by a shared passion for their beautiful home state and the communities they represent.
The collaboration will introduce a variety of in-stadium branding, hospitality elements, branded bars, and premium beverages designed to enhance the fan experience during Rockies home games and select events throughout the season. Aspen Vodka will also receive prominent visibility through in-stadium and exterior signage, fan watch parties, sweepstakes activations, exclusive events, and more.
“Aspen Vodka is a luxury spirit crafted in the mountains of Colorado, and we're thrilled to partner with the Rockies, a like-minded organization that's equally committed to creating elevated, community-driven experiences for fans,” said Aspen Vodka CEO Adam Rosen. “This partnership allows us to bring an exceptional product to guests while celebrating the great state we're both proud to call home.”
“We’re proud to welcome Aspen Vodka and WES Brands to the Rockies family and to partner with brands that share our deep Colorado roots,” said Nate VanderWal, Vice President of Corporate Partnerships with the Colorado Rockies. “Aspen Vodka’s commitment to quality, craftsmanship, and community aligns seamlessly with our own dedication to delivering a first-class experience for our fans at Coors Field. This partnership brings together two homegrown brands that are passionate about celebrating the Colorado lifestyle. We’re excited to create memorable moments for our fans while spotlighting products that are authentically connected to our state.”
Rounding out the partnership, Flecha Azul Tequila, the luxury tequila brand from WES Brands, will serve as an Official Tequila Partner of the Colorado Rockies, offering fans an expanded lineup of premium beverage options this season and beyond.
For more information, please visit TheAspenVodka.com and follow along on Instagram @AspenVodka.
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ABOUT ASPEN VODKA:
Aspen Vodka is a luxury spirit distilled in Aspen, Colorado, at one of the world's leading carbon-negative distilleries. Crafted with water from the Roaring Fork River and exclusive Colorado Red Winter Wheat, with an uncompromising commitment to quality and terroir.
Rooted in the spirit of the Rocky Mountains, Aspen Vodka reflects its alpine origin through exceptional clarity and character. Made with non-GMO, pesticide-free ingredients and produced with sustainability at its core, each bottle delivers refined taste while standing as a testament to responsible, forward-thinking distillation. For more information, visit TheAspenVodka.com or follow @AspenVodka on Instagram and Facebook.
ABOUT WES BRANDS
Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Aspen Vodka, Flecha Azul Tequila, Fraser & Thompson Whiskey, and BSB Flavored Whiskey, with new innovations to come.
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