FOR IMMEDIATE RELEASE
INDRI SINGLE MALT INDIAN WHISKY BECOMES FIRST INDIAN BRAND TO WIN “BEST SPECIAL EDITION DESIGN” AT WORLD WHISKIES AWARDS 2026
Diwali Collector’s Edition 2025 evokes pride, nostalgia, and a sense of cultural belonging
New Delhi – April 15, 2026 – Indri Single Malt Indian Whisky is proud to secure a historic win at the World Whiskies Awards 2026 for its Diwali Collector’s Edition 2025. The limited release was honored with “Best Special Edition Design” in the World’s Best Design Category, marking the first time an Indian brand has claimed this title. Conceived by designer and founder of India Circus, Krsnaa Mehta, the Diwali Collector’s Edition 2025 stands as a compelling tribute to the country’s rich cultural heritage. It is available in the U.S. for SRP $250-$300.
Drawing inspiration from the lush gardens of India’s royal era—where majestic elephants wander and birds glide freely—the design beautifully captures a sense of serenity, grandeur, and timeless elegance. These tranquil gardens, paired with magnificent arches that echo architectural finesse, create a rich visual canvas that elevates the expression into a true collector’s piece. The result is a design that evokes pride, nostalgia, and a deep sense of cultural belonging.
“I truly enjoyed crafting this packaging; it was a beautifully immersive process,” says designer Krsnaa Mehta. “The walking royal elephants and the royal courtyard bring in the Indianness I set out to capture, adding a sense of heritage and quiet grandeur to the design. I am utterly delighted to see it receive the recognition it so richly deserves.”
The design is not just visual—it is immersive storytelling. It captures the essence of India during Diwali: vibrant, expressive, celebratory, and deeply rooted in tradition. The use of rich, evocative hues, heritage-inspired textures, and narrative-led artwork transforms each bottle into a collectible piece of art—one that resonates far beyond the whisky itself.
Over the years, Indri Diwali Collector’s Editions have carved a unique space in the industry, becoming one of the most anticipated Indian single malts to launch every festive season. Each edition brings with it a fresh design language, a new story, and a renewed celebration of India. The 2025 edition elevates this legacy even further, setting a new global benchmark for design excellence.
“With every Diwali edition, we set out to create something that celebrates India in its truest form,” says Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited. “The 2025 design is a tribute to our heritage—our art, our symbols, our stories. To see it being recognized as the best in the world is incredibly special. It reinforces that Indian design, rooted in culture yet expressed with modernity, can stand tall on any global platform.”
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Stock Ticker:
BSE (PICCADIL | 530305 | INE546C01010)
NSE Piccadily Agro Industries Limited (INE546C01010)
About Indri Single Malt Indian Whisky:
Launched in 2022, Indri Single Malt Whisky, crafted by Piccadily, has quickly become the fastest-growing single malt in the world, earning over 40 prestigious accolades, including “Best Indian Single Malt” and “Best Whisky in The World.” Produced in Indri, a small village in Haryana, using premium 6-row Indian barley from Rajasthan, Indri single malt whisky showcases Indian excellence and innovation. In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It's not just a brand; it has become a symbol of national pride, elevating the status of Indian spirits to unparalleled heights. Indri isn't just leading the charge; it's leading a revolution. As Indri continues to redefine the standards of Indian single malts, Piccadily remains dedicated to pushing boundaries, exploring new horizons, and delivering exceptional experiences to whisky enthusiasts worldwide.
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