ROSWELL, Ga. (May 27, 2026) — Hive Beverage Co., maker of the honey-sweetened and gut-friendly drink brand BeePop, is launching a new peach flavor crafted with raw orange blossom honey from Georgia Honey Farm and real fruit juice. The new refreshing flavor delivers a fresh yet nostalgic alternative to traditional sodas, with only 50 calories and 4 g of natural sugar per 12 oz can.
An ode to Georgia's most beloved fruit, the newest flavor pairs citrus-based honey made from the pollinators of orange tree blossoms with the sweetness of Georgia peaches for a subtly distinct, effervescent balance of juicy and tangy. Like all BeePop flavors, it’s built on a proprietary fermentation of honey and green tea that creates fresh sweetness, boosting the beverage with postbiotics and complemented by prebiotic fiber to support digestive health.
“The new peach flavor feels less like a seasonal release and more like a love letter to our Georgia roots,” said Matthew Bine, CEO of Hive Beverage Co. “The sweet, juicy and nostalgic peach taste brings that Southern flavor without the heavy, saccharine taste of our childhood. It’s the perfect ripe addition to our lineup.”
BeePop Peach joins three other flavors, available on their website and in stores:
Strawberry: A berry-forward blend of real strawberry juice and wildflower honey, creating a lightly sweet finish.
Citrus: A crisp, blood orange-, tangerine-, and lemon-forward taste paired with delicate tupelo honey to form a balanced sweetness with a clean citrus bite.
Tropical: A bubbly blend featuring real guava juice with soft clover honey, layered with hints of pineapple and sun-kissed orange sweetness.
A tribute to bees, the land, and the craft of fermentation, BeePop is now available online for direct purchase, with retail distribution expanding across grocery stores, restaurants, and spas. Only a month after its launch, BeePop expanded its distribution to over 50 retailers throughout Georgia. Packs of 12 can be purchased nationwide on BeePop’s website for $36.99.
For more information, follow @heybeepop on Facebook, Instagram, and TikTok.
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About Hive Beverage Co.
Hive Beverage Co. is a craft beverage company based in Roswell, Georgia, creating honey-powered drinks made with clean, simple ingredients. Inspired by a passion for wellness and the natural benefits of honey, the company brings a fresh perspective to modern beverage innovation. BeePop is its flagship product, with additional flavors and formats in development.
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