BEND, Ore. — BeGOAT Clean Energy, the Oregon-based clean energy drink brand known for its simple ingredients and better-for-you energy positioning, is officially expanding into Southern California through a new retail partnership with Gelson’s Markets.
The launch introduces BeGOAT’s five-SKU Zero Sugar lineup to Gelson’s Markets locations across Southern California, marking a major milestone in the brand’s continued retail growth throughout the West Coast. BeGOAT’s Zero Sugar lineup of Passion Fruit, Huckleberry Lemonade, Watermelon Dragon Fruit, Strawberry Acai, and Blue Raspberry delivers a well-rounded portfolio of flavors designed to resonate with health-forward summer consumers across the Southern California market.
The expansion follows BeGOAT’s growing momentum in California, including current placements in Mollie Stone’s Markets, with additional launches planned for July at Nugget Markets stores across Northern California.
“California has always been an important market for us because consumers there are actively looking for cleaner, more ingredient-transparent products,” said Tim Baggs, Founder of BeGOAT Clean Energy. “Our goal has never been to create another overly engineered energy drink. We’ve built something simple, functional, and made with ingredients people can pronounce.”
BeGOAT Clean Energy is made with only six plant-based ingredients and contains no sucralose, artificial sweeteners, synthetic flavors, or preservatives. The brand has built a loyal following through its emphasis on ingredient transparency and clean energy without the crash commonly associated with traditional energy drinks.
The Southern California expansion is part of a broader retail growth strategy that includes future opportunities with retailers such as Bristol Farms, Spotlight, and independent accounts including Pink Dot and Laurel Supply.
Founded in Bend, Oregon, BeGOAT Clean Energy continues to expand its presence throughout the Pacific Northwest and California while positioning itself as a cleaner alternative within the energy category.
For more information, visit DrinkBeGOAT.com
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses
