JPalmer Collective Closes $2.5 Million Asset-Based Working Capital Facility for Rambler Sparkling Water
Asset-based lender expands its better-for-you food and beverage portfolio with growth capital for the Austin-born sparkling mineral water brand
NEW YORK – June 23, 2026 – JPalmer Collective (JPC), an asset-based lending firm focused on supporting high-growth, women-led and natural products companies, today announced the closing of a $2,500,000 working capital facility for Rambler, a Texas-based sparkling mineral water brand. The facility will support Rambler's continued national distribution expansion across new and existing retail markets.
Deal at a Glance
- Lender: JPalmer Collective
- Borrower: Rambler Sparkling Water
- Facility Size: $2,500,000
- Sector: Food & Beverage / Better-for-You CPG / Sparkling Mineral Water
- Use of Proceeds: National distribution expansion and inventory support
Born in Austin, Rambler produces sustainably sourced sparkling mineral water infused with electrolytes and crisp carbonation. The brand is sugar-free, calorie-free, and made in the USA, with an on-pack giveback program supporting American Rivers and Texas Parks & Wildlife Foundation.
The funding will provide Rambler with additional liquidity to support continued growth and expand its retail footprint across new and existing markets, including its expanding national distribution relationship with Acosta.
“Rambler has built something special, a brand that delivers both on taste and purpose,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “Their commitment to sustainability, U.S. sourcing, and giving back stood out immediately. With new distribution momentum, we see a clear path for continued expansion and are excited to support the team as they scale.”
Rambler selected JPalmer Collective for its flexible, creative approach to structuring capital and its hands-on, customer-focused mindset.
“We’re excited to partner with JPalmer Collective as we continue building the Rambler platform nationally during a period of major evolution within the sparkling water category,” said Jeff Trucksess, founder and CFO of Rambler Sparkling Water. “As consumers increasingly shift toward higher-quality products with more flavor, substance, and functional benefits, we believe Rambler is uniquely positioned within the future of sparkling mineral water in America. Jennifer and her team understand what it takes to support high-growth CPG brands during periods of rapid expansion. They’ve been thoughtful, collaborative, and highly solutions-oriented throughout the process, and we’re confident JPalmer has the experience, flexibility, and operational understanding to help support Rambler through its next stage of growth.”
JPalmer Collective continues to expand its portfolio of better-for-you food and beverage brands, providing customized financing solutions to companies that may not fit traditional lending models but are experiencing strong consumer demand.
About JPalmer Collective
JPalmer Collective is a specialty asset-based lending (ABL) firm providing customized commercial finance solutions to high-growth companies that fall outside traditional lender criteria. Founded in 2023 by Jennifer Palmer, a commercial finance veteran, former president of Secured Financial Network (SFNet), and an Inc. Female Founders 2026 honoree, JPC delivers white-glove service and a consultative approach to women-led businesses, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity. The firm is a leading voice on women’s access to capital and on financing strategies for emerging consumer and food and beverage brands. Learn more at jpalmercollective.com.
About Rambler
Born in Austin, Rambler Sparkling Water crafts sparkling mineral water with a signature Limestone Mineral Blend of potassium, calcium, and magnesium — delivering a crisp, refreshing taste with bright carbonation and a more satisfying finish. The future of sparkling water in America is mineral water, as consumers increasingly seek products with more flavor, substance, and functional benefits. Sugar-free, calorie-free, and made in the USA, Rambler pairs exceptional taste with thoughtful ingredients and an on-pack giveback program supporting American Rivers and Texas Parks & Wildlife Foundation.
# # #
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.
