Asti DOCG Introduces Asti Vibes, a New Signature Cocktail Celebrating Piemontese Heritage

Asti, Italy – Asti DOCG is expanding its presence in contemporary cocktail culture with the launch of Asti Vibes, a new signature cocktail created in collaboration with Consorzio del Vermouth di Torino IGP. Officially unveiled in Turin, Asti Vibes brings together two of Piemonte's most iconic products in a fresh, elegant serve inspired by the region's rich aperitivo tradition.

Combining the vibrant aromatics and natural freshness of Asti Spumante DOCG with the distinctive botanical complexity of Vermouth di Torino IGP, Asti Vibes offers a contemporary interpretation of two products that share the same territory, history, and commitment to quality.

The launch marks the latest step in Consorzio Asti DOCG's long-term strategy to expand consumption occasions and strengthen the denomination's position within modern mixology. Building on the success of signature serves such as Asti Spritz, Moscato Zen, and Asti Signature, Asti Vibes further reinforces Asti Spumante DOCG as a versatile sparkling wine for today's cocktail culture, where freshness, drinkability, and lower-alcohol options continue to drive consumer preferences.

“Asti Vibes perfectly reflects the evolution of Asti DOCG. It respects our heritage while speaking the language of today's consumers through freshness, versatility, and contemporary cocktail culture,” said Giacomo Pondini, Director of Consorzio Asti DOCG.

Fresh, vibrant, and easy to recreate both at home and behind the bar, Asti Vibes is designed to appeal to consumers, bartenders, and hospitality professionals looking for approachable, elegant cocktails with a distinctive Italian identity.

ASTI VIBES RECIPE

Ingredients

• 3 oz Asti Spumante DOCG

• 1 1/3 oz Vermouth di Torino IGP

• A splash of tonic water

• A few drops of Peychaud's Bitters

• Lemon slice, to garnish

More than a new cocktail, Asti Vibes represents a contemporary expression of Piemonte's identity, bringing together two historic regional products while reinforcing the growing role of Asti DOCG within the international mixology scene.

About Consorzio Asti DOCG

Consorzio Asti DOCG protects and promotes one of Italy's most renowned sparkling wine denominations, Asti Spumante DOCG and Moscato d'Asti DOCG. Representing thousands of winegrowers across the UNESCO World Heritage vineyard landscapes of Langhe, Roero, and Monferrato, the Consortium is committed to preserving centuries of winemaking heritage while promoting innovation and expanding new consumption occasions for Asti DOCG wines around the world.

About the Consorzio del Vermouth di Torino IGP

The Consorzio del Vermouth di Torino IGP protects and promotes Vermouth di Torino IGP, the historic aromatized wine born in Turin. It is dedicated to preserving the product's authenticity, quality, and heritage while supporting its growth in international markets and contemporary cocktail culture.

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