Bloom & Barrel Launches Non-Alcoholic THC-Infused Wine Designed for Connection, Without Compromise

By bringing together cannabis and wine, the California brand introduces a new kind of social drinking experience—one that feels familiar but functions differently.

PASO ROBLES, CA, June 16, 2026 – Bloom & Barrel, a non-alcoholic hemp-derived THC-infused wine brand, is redefining how people come together to drink, bringing the ceremony of wine into a new era of connection. Designed for today’s modern drinker, it offers the pour, pace, and shared moments people expect, reimagined for a world where alcohol is no longer the only way to raise a glass.

Developed over more than three years of research and refinement, Bloom & Barrel begins with real Paso Robles wine crafted by veteran winemakers, then uses a proprietary dealcoholization and infusion process to preserve its familiar flavor, structure, and character. Each 5 oz serving delivers 4 mg of hemp-derived THC, creating a low, predictable dose that feels light and easy to control.

The brand’s initial offerings include Paso Red, a bold, fruit-forward red with dark berry notes and a round, generous mouthfeel, and Chardonnay, a balanced white with classic oak notes and a soft, rounded texture.

Bloom & Barrel has already earned early industry recognition from the 2026 TEXSOM Awards, where Paso Red earned a Judges’ Selection Medal and Chardonnay received a Silver Medal. The brand also earned top honors at the 2026 High Spirits Awards, with Paso Red receiving a Gold Medal and Chardonnay receiving a Platinum Medal.

As more drinkers look for alcohol alternatives that still feel celebratory and occasion-worthy, Bloom & Barrel was created to preserve the parts people love most about wine—the pour, the clink, and the ease of sharing a bottle—without the alcohol or next-day trade-offs.

“We didn’t want to replace wine—we wanted to expand what the experience could feel like,” said co-founder Christopher Hoskins. “After more than three years of development, we created a proprietary process designed to preserve the flavor and structure, while offering an alternative that functions differently. As THC beverages become more widely available, we saw an opportunity to introduce a more considered option for modern drinkers—one you can share, sip, and feel fully present with.”

Bloom & Barrel is available in Chardonnay and Paso Red in both 375 mL and 750 mL bottles. Each 5 oz serving is infused with 4 mg THC, with 10 mg THC per 375 mL bottle and 20 mg THC per 750 mL bottle. Bottles are priced at $18 for Chardonnay 375 mL, $20 for Paso Red 375 mL, $32 for Chardonnay 750 mL, and $35 for Paso Red 750 mL.

All are available direct-to-consumer through the brand’s website and in select retail locations across multiple U.S. markets, including CO, FL, GA, ID, IL, MA, MN, MT, NJ, NY, OH, OK, OR, PA, SC, TN, TX, VT, WA, and WI.

ABOUT BLOOM & BARREL

Bloom & Barrel is a non-alcoholic, low-dose THC-infused wine brand crafted from real Paso Robles wine. Designed for today’s modern drinker, each 5 oz glass contains 4 mg of hemp-derived THC at just 30 calories per serving. Offering a gentle, social lift alongside the familiar pour, flavor, and ease of sharing a bottle, Bloom & Barrel creates a new way to gather without the alcohol or next-day trade-offs.