Polar Joe Launches Protein Matcha as Protein Matcha Search Volume Soars

New Molto Matcha arrives to meet consumer demand for both matcha and protein

WINDSOR, Ont., (September 17, 2026) — Polar Joe, the functional protein coffee brand founded by CEO Darcy Haggith, expanded its Café Series with the launch of Molto Matcha, an unsweetened, instant protein matcha made for consumers who want pure matcha flavor and 20 grams of premium protein in a single, ready-to-mix cup.

The launch lands as matcha demand reaches record highs. Google Trends shows search interest for “matcha powder” climbing from a normalized value of 37 in December 2024 to 92 in August 2025 — an increase of nearly 150% in roughly eight months — while overall matcha search interest grew about 65% year over year heading into 2026. 

As shoppers increasingly seek that flavor alongside higher-protein everyday nutrition, the global protein matcha drinks category is projected to nearly double, from $1.2 billion in 2025 to $2.3 billion by 2034. Molto Matcha is Polar Joe’s answer to that converging demand for both matcha and protein.

Molto Matcha joins Café Blanco and Espresso in the brand’s Café Series, a line designed for a smaller shelf footprint and consumer-friendly pricing, a clean and unsweetened label, and easy stocking that gives retailers a low-footprint, on-trend matcha option. Molto Matcha contains 20 servings at $48.99, or $2.45 per serving.

“Molto answers the matcha drinkers who want it the way they’d order it at a café: pure, rich, and full of flavor,” said Darcy Haggith, founder and CEO of Polar Joe. “It gives them 20 grams of premium protein and the pure-grade matcha taste they already love, ready in about 30 seconds.”

Molto Matcha is made with pure-grade matcha tea, delivering antioxidants alongside a smooth, balanced caffeine boost. It is formulated to the same gold-standard protein purity standards as the rest of the line and, like every Polar Joe product, is virtually lactose-free. In fact, one cup of milk has 120 times the amount of lactose as compared to a single serving of Polar Joe.

Molto Matcha is now available at PolarJoe.com. Other Polar Joe products can be found at select independent retailers; find a store near you at polarjoe.com/pages/store-locator.

Polar Joe has a robust wholesale program that includes wholesale pricing tiers, in-store retailer activations, and supported sampling opportunities. For inquiries, contact us at wholesale[@]polarjoe.com. 

About Polar Joe
Polar Joe is a functional protein coffee and matcha brand helping everyday people and elite athletes hit their daily protein goals, without sacrificing taste or quality. Polar Joe was created by Darcy Haggith, a microbiologist with 30 years in pharmaceutical manufacturing and passionate cyclist, rower, and advocate for healthy living and aging. Polar Joe delivers best-in-class protein in a ready-to-mix format that mixes in seconds, tastes like iced coffee, and carries virtually no lactose. Instead of 20-plus grams of sugar with next-to-no protein, Polar Joe leads with 20+ grams of protein and just 0 to 9 grams of organic coconut sugar or unsweetened options. Formulating for and fueling Canada's best national level athletes through CSI and COPSIN partnerships for nearly two decades have been the inspiration and genesis of the protein offerings from Polar Joe.

For more information, visit polarjoe.com.

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