Plum Deluxe Brings The Great British Baking Show Home With an Officially Licensed Tea Collection

PORTLAND, Ore. — September 20, 2026 — There is a specific kind of comfort in watching The Great British Baking Show. The soft hum of the ovens, bakers quietly rooting for one another, and a warm cup in hand. Portland-based tea company Plum Deluxe has captured that cozy watch-night energy with the launch of the officially licensed The Great British Baking Show x Plum Deluxe Tea Collection, available now at plumdeluxe.com.

Designed as the ultimate episode-by-episode companion, the collection brings the warmth of the famous Tent straight to viewers' couches, one sip at a time—from the first rise to the final judging. At the center is the Tea Companion Tasting Box, ten curated teas to accompany every moment of enjoying the newest season. Inside, exclusive collaboration blends sit alongside signature Plum Deluxe favorites. Available in both caffeinated and caffeine-free versions, each oven-inspired gift box holds 20 individually wrapped samples (so fans can share or re-brew), a companion tasting guide with brewing tips and watch-party ideas, and a printed recipe card for Victoria Sandwich Traybake—a signature show bake.

Hand-blended in Portland, the collection features four exclusive collaboration blends crafted to pair with your favorite baking moments. Honey Breakfast Black Tea is a sturdy, malty morning cup with a soft honeyed finish. Raspberries and Cream Black Tea tastes like fresh raspberry jam and vanilla, bright on the front and smooth on the close. For the caffeine-free side, Strawberry Elderflower Herbal brings sun-warmed berries and a gentle floral note, and Verbena Lemonade Herbal offers a zesty, lemonade-inspired glow without the sugar. Rounding out the launch is the Teaspoon Tea Infuser, a stainless steel fine-mesh infuser featuring a custom ceramic spoon charm. The charm doubles as a precise one-teaspoon measure, ensuring proper proportions every time with zero guesswork required.

"My mom was a baker, so a show about people making things with care in a kitchen hits close to home for me," said Andy Hayes, founder of Plum Deluxe. "I fell for tea years later, when I lived in the UK. This collection is those two things in one place. We hand-blend everything here in Portland, and I wanted it to taste like the cup you'd actually want in your hands while you watch."

For over 12 years, Plum Deluxe has crafted premium loose-leaf tea in Portland, building a community of thousands who gather to share recipes and stories. This new collaboration extends that ritual to one of the coziest hours on television. The Great British Baking Show x Plum Deluxe Tea Collection is available now at plumdeluxe.com.

About Love Productions

Now in its 17th season, The Great British Baking Show is a global smash hit, continuing to delight audiences around the world. The beloved baking competition airs in the US on Netflix and has inspired bakers for over a decade. The Great British Baking Show is produced by Love Productions, an award-winning television production company creating critically acclaimed unscripted programming for audiences in the UK and around the world.

The Great British Baking Show®©Love Productions Ltd. 2026.

About Plum Deluxe

Plum Deluxe is a small-batch tea company based in Portland, Oregon. The brand hand-blends loose leaf teas in small batches and built its name on a tea community that gathers to share recipes and stories over a warm cup. Customers can shop teas, gifts, and teaware, or join the Tea Club for a monthly delivery of new blends. Learn more at plumdeluxe.com.