In the latest iteration of the brand, Powercoco has revamped its label and shuffled its flavor varieties, adding a new Fruit Punch product in the process. We like the updates to the beverage line but think that the brand still has a bit more room to grow in terms of its look and positioning.
How does a raw juice brand stand out among the dozens of new entries hitting the market? Being completely raw (no high pressure processing nor pasteurization) is certainly one way to do it. Project Juice, which markets a line of organic juice blends is following that path, and doing it well, with a variety of unique flavors and well-executed branding.
Last month, Chameleon Cold-Brew added three new varieties to its line of cold-brewed coffee concentrate products. In our sampling of the company’s East African, Indonesian and mocha flavors, we feel…
In the time since we first sampled Prometheus Springs, the line has expanded, the packaging has changed, and new management is in place. The change in packaging, which involves a move to a smaller 10 oz. bottle and a rebranding effort, is the primary reason that we’re taking a fresh look at the brand.
Designed as a multi-function protein/hydration beverage, Nu Aquos is a product packed with electrolytes, vitamins and minerals, fiber, and 12 grams of protein. The drink is promoted as one that will help consumers "rehydrate, restore and recover," and, from our perspective, the company has done a pretty good job with formulation. As for the branding and packaging, well, Nu Aquos needs a bit of work.
Earlier this year, Sneaky Pete’s overhauled the packaging for its line of oat-enhanced drinks, and we're big fans of what the company has changed. Gone is the "Sneaky Pete" character and in its place are new fruit images, a cleaner background, and a more direct callout to the oat component in the beverages. We think the revised branding does a much better job of communicating what the line is all about.
Launched as an exclusive at Trader Joe’s, ZICO Tropical is the company’s second coconut water and fruit juice blend. The product, which is made with pineapple, guava, orange, passionfruit and…
When the fastest growing non-alcoholic beverage brand in the U.S. meets one of the hottest beverage categories in recent years, you get (drum roll, please): Sparkling ICE Lemonade. The new…
iCON Energy Drink basically offers the same functional benefits as top selling competitors, but without the branding of the big players, which, in turn, likely leaves this product relegated to the dangerous strategy of competing on price against massive companies that have economies of scale (memo to small beverage companies: this never works).
With the coconut water category having exhausted the spectrum of “normal” flavors, it’s no surprise that drinks like this one, which blends coconut water with chili extract, are popping up. Yet while Taste Nirvana has created a very good product, the pairing for coconut water and chili seems to have rather niche appeal.
Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.
Initially launched in New York City, Honest Tea’s Raspberry Tea is a new offering that very much follows in the footsteps of the company's successful line of “Just a Tad Sweet” organic teas.
So what is Kwass’up? It’s a drink inspired by kvass, a fermented beverage that is made from rye bread and commonly consumed in Russia. Kwass'up's biggest hurdle -- at least outside of stores that exclusively cater to Russian consumers -- will be education around kvass (What is it? Why do you need it?).
AriZona’s new Soda Shaq line, a quartet of cream soda beverages created in partnership with Shaquille O’Neal, has — expectedly — attracted quite a bit of attention since its launch…
