Review: RISE Brewing Co. Adds Two New Citrus Flavors to their Cold Brew Lineup
Covers Products: Nitro Blood Orange Coffee, Nitro Lemonade Coffee
Rise Brewing Co., which is a maker of nitro cold brew coffees and also the winner of the 13th edition of the New Beverage Showdown, is back two new offerings: Nitro Blood Orange Coffee and Nitro Lemonade Coffee.
First sampled back at the Natural Products East 2017, both of these offerings add citrus to their base of nitro cold brew. We’re big fans of their flagship offering, so we were slightly skeptical of adding new flavors to something that seemed pretty close to perfect (at least in our opinion).
However, once we tried the two products our opinion quickly changed. First, and foremost, these products have a really different flavor profile than that of the original. That’s in stark contrast to adding a more traditional coffee flavoring (e.g. vanilla) that doesn’t do all that much to change things. In the case of both of these flavors, the sharp citrus flavors are quite transformative and makes for a much more refreshing experience than straight coffee.
Let’s drill a bit deeper into each of these products: The Nitro Lemonade Coffee adds lemon juice and a modest 2g of organic cane sugar to compensate for the fact that lemon doesn’t have any natural sweetness. It’s very much like the Arnold Palmer of coffee drinks, which is probably what they were going for. Plus, they’ve done a great job balancing all of the different flavors in the product.
As for the Blood Orange offering, they’ve kept things even simpler by using only coffee, water, and blood orange juice. Unlike the Lemonade this product is meant to be a permanent fixture of the Rise Brewing lineup. It’s slightly tart, slightly sweet, and has a touch of bitterness. Much like the Lemonade, the flavors are nicely balanced and it definitely enhances the overall refreshment factor of the product.
Packaging for both of the products is heavily focused on the fruit aspect of the product. Rise doesn’t use graphics of coffee beans in any of their products, so the lemon and orange graphics feel like they have the chance to slightly overpower that of the coffee. As a result, we think it might be easy to mistake these for something else, be it a sparkling water, sparkling juice (it reminds us of San Pellegrino’s approach) or maybe even a craft beer. Ultimately, we wish it felt a little more like a coffee product than it currently does.
In the end, we really like both of these offerings. Rather than just being new products that play to their existing base, both have the potential to broaden the audience for Rise’s nitro cold-brew. While there’s definitely some room to continue to evolve the packaging, we feel like the liquid is in a really good spot and that both are worthy of being in their full time lineup.