Review: Simply Soupreme
Covers Products: Basil Zucchini, Butternut Apple, Carrot Ginger, Roasted Red Pepper, Tomato Basil
Simply Soupreme is a line of ready-to-drink soups that recently took home the prize at the BevNET Live New Beverage Showdown 15.
Simply Soupreme, which is high pressure processed (HPP), is currently available in nine flavors, but our review focuses on give: Basil Zucchini, Roasted Red Pepper, Carrot Ginger, Tomato Basil, and Butternut Apple. The products, which are priced at over $8, are clearly aimed at high end beverage consumers or those consumers that are seeking a meal replacement.
In terms of taste, they’ve crafted some really top notch flavors. The products use real ingredients that have been pureed to create each of the five varieties. And in all five varieties, you’ll find a ton of flavor that’s balanced in terms of sweet, savory, and vegetable notes.
Nutritionally, the products have 110 - 170 calories, along with 2-5g of fiber, 3-7g of fat, 1-3g of protein, and moderate levels of sodium, vitamin A, and vitamin C.
The above being said, we are confident that consumers who pick this product up will enjoy the flavor of all of the products.
However, we definitely question the high price point and feel as though it will be a really limiting factor for this brand. This was certainly the case with other HPP soup and juice brands -- and those that are still standing have shifted to lower priced offerings. We also believe that at this high price point consumers will expect an organic certified product.
As for the brand, we feel as though it’s a good start but that there’s more work to do. For a brand that’s trying to be “soupreme,” it feels like it needs some more visual pop to it. Right now, the look feels pretty plain and matter of fact -- although it’s certainly intuitive that this is a soup brand. We’d really love to see them evolve it and make it feel more like a brand that is trying to build a connection with the consumer.
Furthermore, promoting this as a savory plant based product, which they start to do on the back of the bottle, is an interesting idea and one that might help the brand latch on to something broader than soup.
Overall, Simply Soupreme is a really tasty product, but we feel as though they are going to have some challenges trying to strike a balance between being super high quality and being commercially viable and scalable.