Eugene, OR — Joining dozens of distilleries worldwide, Blood x Sweat x Tears Vodka is producing hand sanitizer in response to COVID-19. With gratitude, it is being donated and distributed to grocery workers, particularly within chain accounts that adopted Blood x Sweat x Tears early in the brand’s life cycle, such as Albertsons, Pavilions, Vons, Ralphs, and WinCo.
Some of the 4-oz bottles are being personally delivered by Blood x Sweat x Tears’ dedicated salespersons. Otherwise, the hand sanitizer is available at the distillery in Eugene, OR, and is initially being distributed in the distillery’s home state of Oregon, as well as in some brand’s strongholds such as Texas, California, Florida, and Indiana. In each of these states, Wolf Spirit is distributing the sanitizer free of charge.
Blood x Sweat x Tears’ owner and creator, Umberto Luchini, adds: “Our country was, and is, built on the shoulders of those who make, create, put in the work, do the tasks others might not want to do, and don’t receive much credit for it. They’re not forgotten per se, but they’re not celebrated. We’re now understanding how important they are. They keep us running. We are a small, independent group of makers ourselves, and are proud to be there for our community. Rather than asking for help, we are focusing on how we can help.”
Wolf Spirit Distillery is concurrently distilling Blood x Sweat x Tears vodka to meet demand. Chief maker Ben Green explains: “We are 100% grain-to-glass, so working long, hard hours is nothing new; in fact, we have always said that ‘hard work comes easy.’”
About Wolf Spirit Distillery
In his late 40s and with his savings at stake, Umberto Luchini walked away from his CMO position at Campari America to launch Wolf Spirit Distillery, with the mission to live courageously with great purpose; to be honest; and hell-bent on upending the system. Umberto and his team converted a laundromat into their distillery and have now adapted their distillery to produce hand-sanitizer, underscoring their DIY and maker spirit. Their flagship brand, Blood x Sweat x Tears Vodka, is handcrafted using soft white winter wheat from Hamilton Ranch on Rattlesnake Ridge in Washington state and purified Cascade waters; it just won a Gold Medal in the 2020 San Francisco World Spirits Competition. Please follow Blood x Sweat x Tears Vodka on Facebook and Instagram. The company also imports Tom of Finland Organic Vodka, which gives a full 5% of all profits to Tom of Finland Foundation which promotes tolerance toward all sexual orientations.
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