Episode 76 features a wide-ranging interview with Spindrift founder/CEO Bill Creelman, we explore the emergence of MCT oil, and chat it up with James Fayel, the founder and CEO of Zest Tea, in this week’s Elevator Talk. This episode is presented by Algarithm Ingredients.
In a move that will give Spindrift a deeper presence l in the New York metro area, the sparkling water company today announced a long-term distribution deal with DSD giant Big Geyser.
This week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up vehicle. The capital, said VMG Managing Director Wayne Wu, will be invested in emerging, lower middle market companies producing consumable branded goods.
In an interview with BevNET, Spindrift CEO Bill Creelman explained that the company’s rapid growth made securing more working capital a primary objective for this funding round.
In a major step intended to further its commitment toward simple ingredients and transparency, Spindrift has removed all natural flavors and essences from its sparkling waters and will discontinue its soda line. Spindrift founder and CEO Bill Creelman called the moves “belief decisions” that address growing consumer concerns about added flavors and sugar.
The sparkling beverage brand shared the revamp – featured across its soda and carbonated water product lines – with BevNET ahead of its upcoming rollout into stores and foodservice outlets next month.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
The circumstances surrounding LaCroix, one of the most successful growth stories in the sparkling water category, have come to a boil as legal issues and employee turnover surfaced this week.
SEC filings show that Spindrift Beverage Co. has completed a $7.2 million raise; no comment from founder Bill Creelman.
In March 2015, Spindrift launched an unsweetened line of “seltzers” with real fruit and no added sugar in convenient can packaging.
In a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase and expand the communication of its brand story, one surrounding its use of local, fresh ingredients.
The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman.
Spindrift®, producer of America’s first line of sodas and seltzers crafted from freshly squeezed fruit, will unveil its new, bold Ginger Beer at booth #4805 at the Fancy Food Show in New York, taking place from June 29th through July 1st.
SONOMA, CA (October 2, 2013) – La Boulange® Café & Bakery recently introduced two varieties of Spindrift® Sodas and two varieties of Spindrift Seltzers to their 20 locations throughout the Bay Area. La Boulange Café & Bakery provides customers with homemade specialties, prepared fresh every day and shaped by the French traditions brought over by […]
