Brand News
Sep 22, 2017Last Updated Sep 22, 2017Taste Radio Ep. 76: Bill Creelman Discusses Spindrift’s Crafty Strategy; MCT’s MomentEpisode 76 features a wide-ranging interview with Spindrift founder/CEO Bill Creelman, we explore the emergence of MCT oil, and chat it up with James Fayel,…
Aug 24, 2017Last Updated Dec 29, 2017Spindrift Signs with Big GeyserIn a move that will give Spindrift a deeper presence l in the New York metro area, the sparkling water company today announced a long-term distribution deal…
Jul 28, 2017Last Updated Dec 27, 2017VMG Closes New $550M Fund to Invest In Entrepreneurial BrandsThis week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up…
May 3, 2017Last Updated Dec 27, 2017Spindrift Closes $10M Funding Round Led by VMGIn an interview with BevNET, Spindrift CEO Bill Creelman explained that the company’s rapid growth made securing more working capital a primary objective for…
Mar 7, 2017Last Updated Dec 11, 2017Spindrift Eliminates Natural Flavors, Plans to Discontinue Soda LineIn a major step intended to further its commitment toward simple ingredients and transparency, Spindrift has removed all natural flavors and essences from its…
Jul 21, 2016Last Updated Jul 26, 2016Spindrift Reveals Packaging Refresh, Transitions “Seltzer” to “Sparkling Water”The sparkling beverage brand shared the revamp – featured across its soda and carbonated water product lines – with BevNET ahead of its upcoming rollout into…
Jul 8, 2016Last Updated Jul 27, 2016BevNET Podcast Ep. 14: Confused About Carbonation? Spindrift Wants to Keep It Simple.In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the…
Jan 21, 2016Last Updated Jan 22, 2016National Exodus: As EVP Walker Heads for Celsius, National Sues SpindriftThe circumstances surrounding LaCroix, one of the most successful growth stories in the sparkling water category, have come to a boil as legal issues and…
Jan 6, 2016Spindrift Sails Behind New $7.2 Million RaiseSEC filings show that Spindrift Beverage Co. has completed a $7.2 million raise; no comment from founder Bill Creelman.
Dec 15, 2015Spindrift Named Best Carbonated Beverage at BevNET’s Best of 2015In March 2015, Spindrift launched an unsweetened line of “seltzers” with real fruit and no added sugar in convenient can packaging.
Oct 12, 2015Last Updated Oct 12, 2015Spindrift Hires Strick Walker as Chief Marketing OfficerIn a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase…May 22, 2015Last Updated Sep 9, 2015Spindrift Breaks Ground on New Innovation CenterThe upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift…
Jun 27, 2014Last Updated Jun 27, 2014Spindrift to Unveil Ginger Beer at Fancy Food ShowSpindrift®, producer of America’s first line of sodas and seltzers crafted from freshly squeezed fruit, will unveil its new, bold Ginger Beer at booth #4805 at…Oct 2, 2013Last Updated Oct 2, 2013La Boulange Café & Bakery Now Offering Spindrift SodasSONOMA, CA (October 2, 2013) – La Boulange® Café & Bakery recently introduced two varieties of Spindrift® Sodas and two varieties of Spindrift Seltzers to…