Brand News
May 12, 2023Last Updated May 12, 2023This Week’s New Products: Non-Alcoholic Cocktails, Plus SunnyD Super GreensIn this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off…
Sep 6, 2022Last Updated Sep 7, 2022Spindrift Shakes Up Innovation Strategy with First Seasonal Flavor LaunchAs competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling…Feb 19, 2019Last Updated Feb 19, 2019Spindrift Sparkling Water Announces Lime FlavorSpindrift, the first sparkling water made with real squeezed fruit, has announced the launch of its 10th flavor, Lime, and is issuing a call for a lime emoji.
Jan 7, 2019Last Updated Jan 7, 2019BevNET Live Winter 2018 Video: Building Premium Brands with Spindrift’s Bill CreelmanIn this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the…Jul 12, 2018Last Updated Jul 11, 2018Spindrift Taps Kristen Bell to Launch First National CampaignThe campaign, which also includes product-forward print, out-of-home, digital and social media spots, features Superfan Kristen Bell in humorous ads that…
Apr 16, 2018It’s a Package Deal: Did Craft Beer’s Boom Help Beverage?For non-alcoholic beverages in particular, the rise of craft beer had a huge impact in that it brought a perception of premium back to cans.
Mar 23, 2018Expo West 2018 Video: Spindrift CEO Talks New Product DevelopmentAt Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand’s new Arnold Palmer-style “Half & Half” flavor aims to help…
Mar 15, 2018Spindrift Raises $20 M in Series B RoundSpeaking with BevNET earlier today, Spindrift founder and CEO Bill Creelman said he is “a big believer” in lead investor VMG’s model of operation and called…Mar 12, 2018Last Updated Mar 12, 2018Spindrift Unveils New ‘Half & Half’ at Expo WestSpindrift, the first sparkling water flavored with only real ingredients, announces today their latest product innovation: Half & Half.
Feb 28, 2018Last Updated Feb 28, 2018Spindrift Expands Distribution in Kroger, Starbucks, and Whole FoodsSpindrift, the first sparkling water flavored with only real squeezed fruit, today announced they are growing nationwide with new distribution in Kroger,…
Jan 4, 2018Last Updated Jan 4, 2018Shirazi Distribution Looks Locally to Build Beverage BusinessIn emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation…
Dec 28, 2017Last Updated Jan 2, 2018The Top 10 Most Read BevNET Stories of 2017From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into…Nov 1, 2017Last Updated Nov 1, 2017Spindrift Appoints New Senior VP Of MarketingSpindrift, the first flavored sparkling water made with only real squeezed fruit, today announced the appointment of CPG marketing specialist, Caroline Kibler,…
Sep 26, 2017Press Clips: BYU Gets Caffeine Buzz; Yoko Ono Sues Bev BrandIn this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights…