In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.
As competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling water brand on the market.
Spindrift, the first sparkling water made with real squeezed fruit, has announced the launch of its 10th flavor, Lime, and is issuing a call for a lime emoji.
In this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the company’s journey so far and the key decisions that put it in a position to thrive. Reflecting on Spindrift’s early days, Creelman talked about the importance of developing the brand in the food service channel during its first four years, his decision to “leave the conversation and stand for something different” with regards to using natural flavors, and why brands in fast moving categories need to be committed to continually measuring performance or risk being left behind.
The campaign, which also includes product-forward print, out-of-home, digital and social media spots, features Superfan Kristen Bell in humorous ads that celebrate the brand’s simplicity and authenticity.
For non-alcoholic beverages in particular, the rise of craft beer had a huge impact in that it brought a perception of premium back to cans.
At Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand’s new Arnold Palmer-style “Half & Half” flavor aims to help the company emphasize its points of differentiation in a crowded sparkling water category.
Speaking with BevNET earlier today, Spindrift founder and CEO Bill Creelman said he is “a big believer” in lead investor VMG’s model of operation and called the private equity firm a full partner in guiding Spindrift’s strategy and growth.
Spindrift, the first sparkling water flavored with only real ingredients, announces today their latest product innovation: Half & Half.
Spindrift, the first sparkling water flavored with only real squeezed fruit, today announced they are growing nationwide with new distribution in Kroger, Starbucks, and Whole Foods.
In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.
From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.
Spindrift, the first flavored sparkling water made with only real squeezed fruit, today announced the appointment of CPG marketing specialist, Caroline Kibler, as Senior Vice President of Marketing.
In this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights for John Lennon from a Polish beverage brand, and the U.K. becomes a major consumer of coconut water.
