Bev Tech Innovator Set to be A Category – Defining Brand With Its New Disruptive Format and Focus on Fresh
In the wake of Poppi’s massive success and the recent acquisition by PepsiCo, the beverage industry is on high alert for the next functional soda disruptor— and it may have just arrived. Meet SIF, a Bev-Tech innovator redefining the way consumers experience carbonation, wellness, and on-the-go convenience, through one simple push of a button SIF is the pioneer in “fresh” modern soda via its personalized drink system and multi-use bottle.
SIF is the world’s first portable soda system, a capsule-and-bottle format that delivers fresh, customized, functional sodas with a simple push of a button — anytime, anywhere. The SIF drink system creates a delicious, cold, better-for-you soda that serves all your hydration needs while reducing waste and being so much better for our planet. With the $62 Billion functional beverage market in the US rapidly expanding and consumer demand for better-for-you, sustainable options at an all-time high, SIF is positioned to be the next category-defining brand.
The brainchild of a group of innovative founders and business leaders who are passionate about the modern soda category and also stewards of the environment, SIF has come to life as the new entrant into the category that provides consumers with drinks that furnish wellness, personalization, convenience and sustainability. “Modern soda is evolving rapidly from niche to necessity”, said Ron Navon, CEO and Founder SIF, “Our inspiration for SIF was the charm and nostalgia for historic siphon bottles with Nespresso/Keurig’s successful modern capsule approach and a true desire to create a better world one sip at a time. We are excited to enter into the category with a new and innovative format and are confident that alongside the RTD brands that we will help bolster the entire modern soda space and push its growth and penetration to new levels and audiences.”
With Zillennial consumers leading the charge, SIF is currently a DTC-first company, with future plans to scale into major mass consumer retailers like Whole Foods, Target, and Amazon. “Early research indicates that 74% of consumers tested would incorporate SIF into their daily routines” commented Ty Tonander, Chief Product Officer and Co-Founder, SIF. “And of those consumers, 91% expressed interest in participating in a subscription-based model. This strongly validates the potential for recurring revenue and robust financial performance.”
We agree with PepsiCo CEO Raymon Laguarta and his insight regarding new generations of consumers and how they behave. “New generations think about beverages in a different way. They prefer to have their own bottles and create their own drinks.”
Via its pre-launch activities, SIF is currently building a community of “SIF-ties” who can pre-order their SIF drink system on our waiting list. The product will be available in a pilot in South Florida in the coming year.
Now raising $3M in a pre-seed round, SIF is gearing up for launch. Investors looking for the next billion-dollar beverage play—this might just be it.
With a multiplier of 88x – early stage investors in Poppi who invested $25K earned a return of over $2 million!
Is SIF the next Poppi? Or think bigger – maybe the iPhone of the beverage category? Stay tuned.
Interested in investing in SIF? Contact ron@drinksif.com