Review: Liquid Death Flavored Sparkling Water

Canned water maker Liquid Death has made a name for itself using an unorthodox – and highly catchy – approach to its branding and marketing. Now the company is hoping to take its momentum into a new category with the release of its first flavored varieties. 

Phocus Adds 500 Additional Kroger Stores

LOUISVILLE, Ky.– Phocus Caffeinated Sparkling Water is now rolling out to four additional markets as a new distribution agreement with Kroger will add Phocus to the shelves of 500 Kroger…

IRI: CPG Sales Rise in 2021; Red Bull, BodyArmor Among Top Brands

The total U.S. CPG industry grew 2.7% to $962 billion in 2021 as pandemic-related shifts in consumer behavior and routes to market began to cement themselves, according to the latest CPG Growth Leaders report by market research firm IRI.