Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
Tilray Hemp Drinks Hit 1,000 Points of Distribution
Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.
Distribution: Protein2o, Just Ice Tea and GORGIE Land In Target; Ketone-IQ Goes Chainwide with H-E-B
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
Gallo Moves High Noon from RNDC to Reyes Beverage Group in California
Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.
Distribution: TRIP Hits the Bullseye; 7-Eleven Teams with AriZona on Private Label Brand
U.K.-based functional beverage maker TRIP Drinks expanded its reach to Target stores across the U.S. this month, bringing the brand’s total global distribution footprint to 40,000 doors.
Stone Distributing and Classic Beverage Acquired By Hand Family Companies’ Sunset Distributing
Hand Family Companies (HFC) has made a blockbuster deal to add Stone Distributing Company and Classic Beverage in Southern California to its newly formed Sunset Distributing subsidiary, the multistate independent Anheuser-Busch distributor announced today.
A Drink With…Ty Gilmore, President Tilray Beverages, North America
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
HiBall Energy Returns to Retail with Whole Foods Launch
Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.
Distribution Roundup: Cure Hydration Hits Whole Foods
The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.
Distribution Roundup: Wana Brands Goes Nationwide in Total Wine
Canopy USA-owned THC products line Wana Brands is now available nationwide in Total Wine & More stores with three flavors of its hemp-based, non-alcoholic drinks; The Ryl Company has joined up with 7-Eleven to add 500 new locations in the New York Metro area, New York State and the brand’s backyard New Jersey.
Kate Farms Grows Mainstream Reach with Target Debut
The medical-grade meal replacement brand announced today the launch of a new line of plant-based Kids Nutrition drinks into 302 Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail.
“The Three-Tier System Is Broken.” This Craft Distiller Aims To Fix It.
When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”
Do Cannabis Beverages Have An Ecommerce Problem?
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Brown-Forman Shifts From RNDC to Reyes Beverage Group In California
Brown-Forman is ditching Republic National Distributing Company (RNDC) for evolving total-beverage distributor Reyes Beverage Group in California.