Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
Distribution: Starbucks Picks Up Sol-ti Wellness Shots
The coffee giant announced last week the arrival of Sol-ti’s refrigerated wellness shots in 2.1 oz. glass bottles, a move that brings the SoCal-based organic beverage brand into over 10,000 locations nationwide.
CPG Week: A Spirits Distributor Exits California. Plus, AG1 Hits Costco
This week, the podcast team discusses the merger of two legacy cheesemakers and the exit of a major beverage alcohol distributor from a key spirits market. Next, the hosts dig into the debut of digitally-native supplement brand AG1 in physical retail and explore why the news of an energy drink startup’s new investor brings fresh opportunities for its growth goals.
DRY Soda Founder Debuts Low-ABV Gin Second Sip
DRY Soda founder Sharelle Klaus Azeroual is moving into the spirits business with a low-ABV gin, Second Sip, cofounded with spirits industry veterans Leo Robitschek and Nick Strangeway.
Going Green: THC Brands Line Up Investments Amid Regulatory Storm Clouds
Three hemp-derived THC brands have lined up new financing rounds of less than $2 million each, even as regulatory challenges mount state-by-state.
Breaking: RNDC to Exit California Amidst Major Supplier Losses
The country’s second-largest beverage-alcohol distributor, Republic National Distributing Company (RNDC), is shuttering its operations in California, the country’s largest spirits market, after losing several major suppliers.
InvestBev Backs Lucky Energy; Brand ‘Not Waiting’ To Tap New Partners
Private-equity firm InvestBev Group announced itself this morning as an investor in Lucky Energy, adding “mid-six-figures” to the company’s $14.2 million round in March.
Luna Bay Label Update Continues Its Move Beyond Booch, Towards Tea
After working hard to earn its name in hard kombucha category, Chicago-based Luna Bay is now eager to bring consumers beyond the category.
RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues
The country’s second-largest distributor, Republic National Distributing Company (RNDC) has been shedding suppliers at an alarming rate, with another major national loss announced today. Following Brown-Forman’s exit from RNDC in California this month, the whiskey giant will now follow suit in other states.
Distribution: Leisure Hydration Lands East Coast Partner; Huxley, Holy! Water Expand
The latest distribution updates from around the beverage industry, including Huxley's budding partnership with Kroger and a new N.Y-based partner for Leisure Hydration.
Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?
Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
One Mother of a Rebrand: Guayakí Becomes Yerba Madre
Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.