Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Additional Content
Featured – Understanding Route to Market
Bill Sipper, the Managing Partner of Cascadia Managing Brands, helps beverage brands better understand their route to market.
Distribution: Wandering Bear Finds Way Back to Retail; Leisure Project, Twrl Updates
In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand's approach to "thoughtful expansion" in natural/specialty grocery -- in the form of 200+ new Whole Foods locations across five regions -- with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.
Distribution Roundup: Nguyen, SANG Score Wins for Vietnamese Coffee
Vietnamese coffee makers Nguyen Coffee Supply and Sang both increased their respective footprints in retail, Positive Beverage brings its energy variety packs to select Costco locations, Yesly makes strides in Texas and the Midwest, and Four Sigmatic finds more distribution in Albertsons.
“Not Anywhere Close To A Ceiling”: Six Questions with The Zero Proof’s Sean Goldsmith
Adult, non-alcoholic beverage retailer The Zero Proof was one of the early adopters of offering the sober curious community ecommerce options for non-alc beverages. Co-founder Sean Goldsmith talked to BevNET about the company’s expansion into wholesale and what he sees in the future for the non-alc set.
Jove Launches New Formats, Brand Partnerships To Build Distribution
Functional alkaline water brand Jovē has been building retail partnerships in the Southeast and Mid-Atlantic and is preparing for a national push on the back of new format innovation, a hybrid distribution model and brand sponsorships.
Distribution: Recess’ 5K Store Expansion Deepens Platform Strategy
Recess’ move to the mainstream is big on Mood. On Wednesday, the relaxation platform brand announced its largest expansion into conventional retail to-date, bringing its non-CBD Mood line, new Mocktail offerings and Mood stick packs to 5,000 new doors across the country.
Distribution Roundup: PHOCUS’ Exclusive At The Vitamin Shoppe, MaKa Expands In SoCal
PHOCUS caffeinated sparkling water launches exclusive flavor in The Vitamin Shoppe, Spider Energy partners with Michigan distributor and MaKa goes chain-wide in Gelson's.
Distribution Roundup: Mixly Expands In Midwest, Space Tea Goes National At Sprouts
Premium mixer brand Mixly hits 80 HyVee store shelves while both kids drink maker PLEZi and adaptogenic iced tea company Space Tea go into Sprouts Farmers Markets. Non-alc marketing firm SipSteady partners with Handcrafted Wines and Spirits to bring more zero-proof brands to Midwestern store shelves.
Capitalizing On Cans, Seven Teas Expands Distribution
Building a following in exotically flavored glass bottles since 2017, Seven Teas has landed new distribution partnerships and increased consumer interest in the last year as it expanded into canned teas and lemonades.
KDP, La Colombe Partnership Shakes Up Canned Coffee Category
KDP announced this morning that it is investing $300 million in Philadelphia-based coffee company La Colombe, making it the second largest investor in the brand with a 33% equity stake and strengthening its ambitions of moving deeper into the RTD coffee category.
How Female Founders Are Fueling The Non-Alc Movement
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
Bands Over Booze: Non-Alc Makes Entrance Into Live Entertainment
The non-alc category has made gains in on-premise distribution finding inroads with local music venues, pop-ups events and smaller festivals where there is a lower cost of entry than larger live shows and the consumer base is easier to access.
Wildwonder Launches New Flavor Amid Rapid Distro Gains
After two years of working to expand distribution beyond its home market in San Francisco, functional beverage brand Wildwonder may have begun to hit its stride, launching a new flavor – Pineapple Paradise – on a 3-month exclusive with Sprouts nationwide.
Rolling Stone: Indie DSD House Opens Up Non-Alc Portfolio with Mela
Watermelon water maker Mela has partnered with independent California distributor Stone Distributing Co., making it one of the first non-alcoholic beverage brands in the DSD house’s portfolio of beer, hard kombucha and spirits brands.