Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Additional Content
New In Retail: Can Dom’s Kitchen & Market Outfox Foxtrot?
Backed with over $50 million in investment, former CEO of the Roundy’s and Mariano’s chains Bob Mariano has embarked on his latest venture in the Chicago area, Dom’s Kitchen and Market. The retailer hopes to have 15 stores by the end of next year building on an omnichannel, experiential type of food shopping grounded in prepared foods, heavier product curation and app-based connectivity.
BrainPOP Serving Functional Energy To Physicians
New functional energy drink BrainPOP is leaning into its target market among physicians and surgeons building out distribution in both clinics and hospital cafes as well as traditional convenience channels in the metropolitan New York area.
“Sparkling Beverages Continue To Blur Category Lines:” Six Questions With Christine Dang, Thrive Market Beverage Category Manager
Thrive Market’s beverage category manager Christine Dang talked to BevNET recently about the platform’s strategy evolution during and after the pandemic, how the direct-to-consumer model provides different challenges to the beverage category and how pack size and format play an integral role in curating the platform’s offerings.
Coca-Cola Licenses Minute Maid, Simply Brands To Sell Fresh Fruit
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Distribution Roundup: Lemon Perfect Hits Target, Cann In NY State
Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.
“A Lot of Fun is Being Had”: How Coachella Is Embracing Non-Alc
Coachella Music Festival has for the first time partnered with a non-alcoholic retailer, The New Bar, to offer zero-proof cocktails and ready-to-drink (RTD) beverages bringing for inclusivity to the NA community at the two-weekend concert event in Southern California.
Gainful Brings Personalized Supplement Powders from DTC into Brick-And-Mortar
Personalized nutritional supplement company Gainful is branching out from DTC with a national launch in Target featuring a simplified customization process to reach retail customers both online and in-store.
Distribution Roundup: Olipop Brings Soda to Sweetgreen; Soylent, Ketone-IQ Expand
Olipop has been clear about its mission to convert traditional soda drinkers to its low-calorie, functional soft drinks, an effort that now extends to foodservice through a new partnership with sweetgreen.
Genius Juice Shifts Focus, Parts With KeHE
Genius Juice is taking a strategic shift away from growth at all costs seeing innovation as a way towards profitability after a tumultuous end to its distribution partnership with KeHE.
Tony Haralambos On ‘Loving Life’ Since Pivoting From Distribution To Warehousing
In 2019, independent, distribution company Haralambos Beverage Company sold its portfolio to fellow SoCal distributor Classic Beverage seeing opportunity in warehousing and logistics.
Distribution Roundup: Water Makes Waves With Jove, Alkaline88, Richard’s; 8th Wonder Lands in PUG NYC
Alkaline water steps into the spotlight this week, as marked by new distribution for Jove, Richard’s Rainwater and Alkaline88, along with news from 8th Wonder Teas and Pickle Juice.
Health-Ade’s Canned Kombucha Opens Dodger Stadium Business, Preps to Scale
After debuting a canned line of its flagship kombuchas this month, Health-Ade is using the new format to deepen its retail presence and open up new channels, beginning with the company’s first-ever pro sports partnership with the Los Angeles Dodgers.
Spirits Distribution: Southern Extends Travel Sector Reach, Takes ICONIC; Lalo Tequila on the Move
Just in time for spring break, Southern Glazer’s Wine & Spirits announced plans to acquire Miami-based WEBB Banks, extending its footprint to the Caribbean, Central America and South America. The distributor will also now service WEBB Banks’ travel retail and cruise sector clients.
Mayawell: Sales Grow Despite Distribution Challenges
After a tough 2022 forced the company to take a “higher-level look” at its business, Mayawell is charting a new way forward.