Distribution

Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.

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Distribution: Hi Seltzer Partners with Spec’s in Texas

Hi Seltzer, a Kentucky-based brand of infused seltzers made with hemp-derived delta-8 THC, has partnered with Spec’s Wine, Spirits & Finer Foods to distribute its products to on-premise accounts throughout Texas; also, Nguyen Coffee Goes To Texas; Cure Gets Outdoorsy with REI; and 100 Coconuts Gets Deeper With Publix.

Eternal Water Seeks Longevity as It Ramps Up Business

Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.

Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar

After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.

Distribution: Magic Mind Manifests in Sprouts

Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts' Innovation Program.

Rainforest Distribution Acquires New England Distributor Associated Buyers

Rainforest Distribution Corp. has acquired New England natural and specialty foods distributor Associated Buyers, the companies announced this week. According to a press release, the companies will take roughly two months to transition the Associated Buyers’ network into the Rainforest system.

Retail Strategy: Moving from Click to Brick

The panel gives the audience insights on channel strategy, different digital marketing and sales strategies, approaches to omnichannel, and the ways brands build teams and capabilities as they begin to adopt broader sales pathways. By following these brands as they go click-to-brick, we gain knowledge into the challenges facing dozens of beverage companies that have launched in the past five years.

Distributors and Brands: Refining the Relationship

Top KeHE executives share the ways distributors and brands can work to grow and succeed together. The two executives bring wide-ranging distribution experience, including expertise in the beverage category, to the stage, as well as an understanding that the distributor/supplier relationship is at a fluid point.

Energy Drinks Earn Facings as C-Stores Plan to Increase Beverage Sets

Over one-fifth of the convenience channel is planning to give more space to beverages in the new year, with energy drink growth driving optimism for the total beverage category, according to the latest Beverage Bytes retailer survey released by Goldman Sachs Equity Research this week.

Distribution: Barcode Scans Texas with H-E-B Expansion

Hydration drink brand Barcode is expanding its presence across Texas by going chainwide with grocer H-E-B this week. Also, Prebiotic soda brand Poppi is now the exclusive soda for Juice Press stores. The juice bar chain announced this week that the brand is now rolling out to all 80 of its locations nationwide.