Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Can Paraxanthine Power Caffeine-Free Energy Drinks?
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
BIOLYTE Gets a Glow Up as Driving Velocities Take Priority
BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.
CPG Week: BetterBrand’s Founder Goes AWOL. Plus, Momofuku’s Fresh Funding
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the latest update on low-carb bread maker BetterBrand, a new investment for Momofuku Goods, IPO rumors for Jennifer Garner’s children’s food brand and why one frozen novelties maker is throwing in the towel on its kids’ drinks.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Pinterest Debuts First-Ever Co-Branded Product With Chamberlain Coffee
For the first time in its 15-year history, Pinterest is reaching out into the real world with a co-branded product, enlisting social media star Emma Chamberlain and her eponymous coffee company for a limited release launching today.
Cadence Sets Rapid Pace for Platform Innovation With New RTDs, Bars
After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In Focus
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
Can A ‘Big Tobacco’ Giant Be the New Face of Better-For-You Beverages?
As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector
Joyburst Flips Script on Process Server in Video; Soda, Protein Coffee On the Way
Brad Woodgate, founder of functional beverage brand Joyburst, is no stranger to litigation. So when a process server came to his door last month, he seized the chance to turn a sour occurrence into a viral marketing moment.
New Products: Ryse Powers Up, Joyburst Launches ‘Super’ Soda, Plus Halfday & Ghost LTOs
This week's new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve's exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.
Luna Bay Label Update Continues Its Move Beyond Booch, Towards Tea
After working hard to earn its name in hard kombucha category, Chicago-based Luna Bay is now eager to bring consumers beyond the category.
Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?
Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
Red Sox Legend David Ortiz Reveals His New Dominican Rum Brand
Former Boston Red Sox All-Star David "Big Papi" Ortiz is the founder of a new brand of “ultra-premium” rums, Ozama Rum, produced in his home country of the Dominican Republic.