Investment

Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.

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Sprecher Brewing Co. Acquires Juvee Sprecher Brewing Co. Acquires Juvee

Sprecher Brewing Co. Acquires Juvee

by Brad Avery,

Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.

VUUM Marries Protein and Energy with Sparkling Beverage Launch VUUM Marries Protein and Energy with Sparkling Beverage Launch

VUUM Marries Protein and Energy with Sparkling Beverage Launch

by Brad Avery,

It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.

Rainforest Distribution Acquires New England Distributor Associated Buyers Rainforest Distribution Acquires New England Distributor Associated Buyers

Rainforest Distribution Acquires New England Distributor Associated Buyers

by Brad Avery,

Rainforest Distribution Corp. has acquired New England natural and specialty foods distributor Associated Buyers, the companies announced this week. According to a press release, the companies will take roughly two months to transition the Associated Buyers’ network into the Rainforest system.

With Humm Acquisition, SYSTM Homes in on Gut Health With Humm Acquisition, SYSTM Homes in on Gut Health

With Humm Acquisition, SYSTM Homes in on Gut Health

by Brad Avery,

Yesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old brand under the command of SYSTM’s executive team, which also operates two other functional beverage acquisitions - REBBL and Chameleon Organic Coffee.

SYSTM Foods Acquires Humm Kombucha SYSTM Foods Acquires Humm Kombucha

SYSTM Foods Acquires Humm Kombucha

by Brad Avery,

SYSTM Foods, a joint venture between SYSTM Brands and CPG investment firm GroundForce Capital, have acquired Humm Kombucha, the companies announced today. Financial terms of the deal were not disclosed.

ROAR Organics Prioritizes RTDs, Marketing Spend With New $6M ROAR Organics Prioritizes RTDs, Marketing Spend With New $6M

ROAR Organics Prioritizes RTDs, Marketing Spend With New $6M

by Lukas Southard,

ROAR Organics added a new $6 million investment tranche to the $10 million had raised thus far this year. The new capital is expected to go towards marketing by re-upping its promotional partnerships and building on the success of its RTD beverage and the relaunch of powders.

Chobani Acquires La Colombe in $900 Million Deal Chobani Acquires La Colombe in $900 Million Deal

Chobani Acquires La Colombe in $900 Million Deal

by Martín Caballero,

Chobani has paid $900 million to acquire coffee roaster and retailer La Colombe, the company announced today, a move that sees Keurig Dr Pepper, a minority investor in La Colombe, become an equity stakeholder in the yogurt and dairy company.

Martie, Ecommerce Discount Grocery Platform, Raises $7M Martie, Ecommerce Discount Grocery Platform, Raises $7M

Martie, Ecommerce Discount Grocery Platform, Raises $7M

by Brad Avery,

As it looks to expand its team to match its fast-growing footprint, discount grocery ecommerce platform Martie has raised $7 million in a new funding round led by Upfront Ventures, the company announced this week.