How can investment in Black-owned founders help bring more representation to the spirits industry? Investment firm and 2023 BevNET Spirits Award Winner Pronghorn came to BevNET Live Winter 2023 to talk about how it has hit the ground running in its first year investing about $200 million to empower more Black spirits brands.
In this video replay from the event, serial beverage entrepreneur Jomaree Pinkard spoke to BevNET Live Winter attendees about helping create a robust pipeline for successful growth for emerging Black founders of spirits brands. Pinkard talked to BevNET spirits editor Ferron Salniker about using his institutional knowledge from his time as Hella Cocktail Co. co-founder to his current role as CEO and managing director of Pronghorn where he is building a template for category disruption among underrepresented groups.