How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
There’s a new energy drink on the market encouraging consumers to have a laugh about dying – and no, we don’t mean Liquid Death. Titan Casket, a Massachusetts-based direct-to-consumer coffin retailer, is getting into the energy drink space with Awake.
Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub.
Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
BevNET Live Day Two: The Evolution Of Beverage Biz Leadership
The personal and professional responsibilities of a modern beverage entrepreneur were in the spotlight on Day Two of BevNET Live Winter 2025.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Marketing: Aspiring Astronaut Alyssa Carson Enters Loom’s Orbit; Pepsi Joins F1
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
New Products: Beekeeper Gets Spicy, Protein Water Expands
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships
Monster Energy explained during its investor day presentation how it was reaching across the gender gap with innovation and rebranding.
Marketing: Caliwater Teams with Sacramento Kings; Stiller’s Is ‘Making Soda Sexy’
Cactus water brand Caliwater has inked a partnership with the Sacramento Kings and Golden 1 Center for the 2025-2026 NBA season.
Spirit Brands Preach Pivot from CPG Marketing Playbook
If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong.
Can Creatine Be The Next Big Thing In Functional Beverage?
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
Saint James Says Sales Ignite After Pack Refresh
Over six months since introducing its refreshed aluminum packaging, Saint James Iced Tea is enjoying the benefits of a glow up. The startup beverage maker moved away from cartons this spring and the difference was felt instantly.