BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Retail
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Magic Mind’s ‘Mental Performance’ Elixir Plots Retail Expansion
"Mental performance" shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Daily Briefing (Insiders Only): Why Beverage Innovation Stems From Supplements
Today’s crystal ball is spinning with innovation insights and retail revelations that may signal a prosperous future for select beverage segments. Let’s take a closer look at market researcher SPINS’ 2025 predictions.
NielsenIQ: Strong Volume Leads To Sequential Non-Alc Beverage Growth
Non-alcoholic beverage sales growth “accelerated” sequentially in the latest two-week period ending December 28 amid stronger volume and stable average pricing.
Embracing The Buzz: Adult Non-Alc’s Evolution
The adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and positioned toward experiential occasions.
Year In Grocery: Dead Deals & Retailer Resurrections
The state of grocery retail in 2024 was characterized by the failed Kroger-Albertsons merger, abrupt bankruptcies (and resurrections) and a trend toward small-format stores.
No Deal (Yet): Kroger-Albertsons Merger Denied
The proposed $24.6 billion Kroger/Albertsons mega-merger was temporarily blocked today by a federal judge, who ruled in favor of the Federal Trade Commission (FTC) suing to block the deal.
KeHE Onboards New Fee Consolidation Program
KeHE has introduced a new opt-in fee structuring program that allows emerging brands to trade associated, first-year onboarding fees for a consistent 2% flat rate, a move intended to make the distribution powerhouse “easier and more cost effective” to work with.
BevNET Live Day One: Emotional Innovation and TikTok Shop 101
BevNET Live Day One brought discussions on the true meaning of category disrupting innovations, a temperature check on the investment and M&A market, a lesson for emerging brands on how to utilize TikTok Shop and more.
Mela Enlists NBA Star Josh Hart Amidst Push For Wide Appeal
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
Daily Briefing (Insiders Only): A Stop At Union Kitchen’s Meet the Makers
This weekend, Union Kitchen opened up the kitchen doors and invited in hundreds of attendees while offering a chance to chat with, sample and shop nearly 150 brands during its Meet the Makers event. Here’s some highlights from what we saw.
Reed’s: Profit, Sales Decline in Q3 Despite ‘Strong Order Demand’ From Retailers
Despite strong order demand from its retail partners, ginger beer producer Reed’s saw sales and profit declines in Q3 due to “repetitive” production limitations and short shipments, according to the company’s latest earnings report.
Daily Briefing (Insiders Only): Non-Alc Bev Sales Slow, Volumes Drop
In the weeks leading up to Election Day, maybe it’s fair to say that consumers were feeling, let’s say, hesitant? That’s kind of the vibe we’re getting from the latest set of NielsenIQ sales numbers.
Weathering The Storm: Hurricane Helene’s Impact On CPG
In the wake of Hurricane Helene’s devastating impact, we spoke with a handful of brands from North Carolina to hear how they are rebuilding from loss through communal support and entrepreneurial resilience.
Five Retailers You Should Know — And Work With
The grocery industry is big. Over $1 trillion a year. And complex: wholesalers, brokers, trade spend, inventory management, EDLPs. On the one hand, there are a small handful of mega chains that monopolize over 60% of grocery sales. On the other hand, there are thousands of grocers that a brand can work with. So where do you start?