BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
Oatly CEO: Company ‘On Track’ for First Year of Profitable Growth Since Going Public
Despite a “dynamic operating environment,” Oatly CEO Jean-Christophe Flatin claims the company remains on track to deliver its first full year of profitable growth since going public in 2021.
Nutcracker: Could Costco Cut $90M From Vita Coco?
Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt. Last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.”
Do Cannabis Beverages Have An Ecommerce Problem?
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”
How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.
Daily Briefing (Insiders Only): Why Was Liquid Death DOA in the U.K.?
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
100 Coconuts Power Through Partnerships Approach
Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.
Daily Briefing (Insiders Only): How Bevs Can Draft Off Convenience Foodservice Boom
In 2020, for reasons that should probably be obvious to everybody by now, foot traffic in the convenience channel plummeted. But times have quite thankfully changed and traffic is back up (+58.6% since January 2021, to be precise) as in-store sales surpassed $327.6 billion annually.
PepsiCo: Weak Demand for Drinks and Snacks in North America Drags Q4 Revenue
PepsiCo will spend the year ahead restoring consumer demand for snacks and drinks in North America after facing revenue declines in Q4 2024, CEO Ramon Laguarta said in an earnings report today.
Hi-er Highs: Cannabis Beverages Chase THC Dosage
Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.
A2 Dairy Is Gaining Momentum, But Can Suppliers Keep Up?
The A2 dairy milk market didn’t exist in the U.S. two decades ago, but consumer interest is on the way up even as the overall dairy space faces declines.
Daily Briefing (Insiders Only): Calexo Finds New Consumers After Being Kicked Out Of Cali
The Calexo team are professionals at pivoting. In their five years on the market, the four person co-founding team has moved their product strategy twice. Just when it settled on a product strategy, the California-based brand was kicked out of its home market.
2025 Trend Heat Map: Go Small to Win Big
What's in and what is on its way out for beverage in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.
Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.