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Sales Rise Over Easter, But Will They Keep Up?

Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.

Beer Run: Can THC Brands Find Safety in Three-Tier System?

Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.

Web Weed: THC Drinks Crush It Online – But For How Long?

After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.

Nutcracker: Could Costco Cut $90M From Vita Coco?

Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt. Last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.”

Do Cannabis Beverages Have An Ecommerce Problem?

Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.

Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”

How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.

100 Coconuts Power Through Partnerships Approach

Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.

Hi-er Highs: Cannabis Beverages Chase THC Dosage

Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.