Retail

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Matcha With a Mission: Equitea Pivots To Café Concept

After losing its sole co-packer and walking away from an investment deal, Equitea is pivoting away from adaptogenic RTD teas into a "matcha studio" concept to better connect with its community-based mission.

How NIQ’s New Nutrition Scoring Could Guide Pricing

NielsenIQ has joined forces with FoodHealth Co. to integrate their respective datasets, enabling brands to spot and craft pitches around the incrementality their products could bring to a retailer’s set on the basis of price, health and how those factors affect consumer purchasing habits.

Distribution: Laurel’s Takes A2 Lattes East With Wegmans

The Los Angeles-based RTD coffee maker is bringing its three-SKU line of A2 dairy milk-based lattes — including a new matcha variety — into all 150-plus Wegmans stores this month, a move that founder Isabel Washington says brings the brand deeper into a channel where it can thrive.