BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay
Primal Kitchen co-founder Morgan Zanotti returned with her second entrepreneurial endeavor this month: sparkling protein water brand Waay.
Numerator: Gen X Now Leads Purchasing Power in US; Club and C-Store Purchases Rising Across Generations
Gen X consumers, born between 1965 and 1981, now account for the largest percentage of CPG, general merchandise and quick-service restaurant (QSR) sales, usurping Boomers for the first time, according to a new report from Numerator.
SPINS Expands With Marketing, AI Capabilities
SPINS today announced the debut of two new platforms for both CPG brands and retailers that will expand the market researcher’s capabilities into digital marketing and AI enablement.
Hy-Vee Adds FoodHealth Score To Store Shelves
Hy-Vee debuted a new partnership with nutrition intelligence platform FoodHealth Company, becoming the first retailer to bring the color-coded, numerical nutritional score directly to products sold in-stores.
Waku Tea Raising $1.5M Seed, As Brand Hits Retail ‘Inflection Point’
Prebiotic drink brand Waku Tea is closing a $1.5 million seed round by the end of the year, backed by the venture arm of Beckett Industries.
Delta Beverages Unveils Refresh, Targets C-Stores for Hemp THC Growth
Delta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.
Ketone-IQ Adds ‘Opportunistic’ Investment, New Retail Partners
Energy shot brand Ketone-IQ recently secured an undisclosed “seven-figure" investment as it makes a deeper push in retail.
Jeff Rubenstein Moves To Food As Khloud CEO
Khloud named former Poppi president and chief growth officer Jeff Rubenstein as its CEO, just five months after launch and amid a slate of distribution gains.
Non-Alc Beverages Decelerate; Energy Drinks Remain ‘Strong’
Weaker volumes dragged down sequential non-alcoholic beverage sales growth during the two weeks ending September 6.
C-Stores Still Slow in August; Traffic -2.5% Over Summer
Convenience store traffic was down 115 bps since July, part of a 2.5% decline for the rolling three-month period.
The Racers, Not the Race: How Brands Win With Run Clubs
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
TÖST Adds $1M, Expands DSD Network
TÖST added over $1 million in bridge round funding as the brand grows its DSD network and targets on-premise retail with its new RTD canned format.
Summer Heat No Lift for Non-Alc Beverages as Sales Slow in NielsenIQ Report
The dog days of summer appear to be weighing on non-alcoholic beverage consumption as sales remained “healthy but modestly decelerated” in the two-week period ending August 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Daily Briefing (Insiders Only): Big Weed Bets on Bevs
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.