SprintToSuccess

You’re probably wondering what we’re going to show in this final episode, right? We already did the big reveal and showed you what the redesign actually looks like so what else could there be? Well, a good package (design) always needs something to tie it together. In this final episode, we show you two final key components. The first component is the Brand Style Guide. It’s basically a roadmap that shows the entrepreneur and their vendors the rules and principles of the brand, i.e logo lockups, brand colors, etc. The second component is the production of the mechanical file. This involves talking with the printers, creating mechanical files, and proofing.

We’re almost to the finish line! In this episode, not only will you see the end design result, but you’ll also get to hear directly from Melissa. She’ll go into detail about the most critical learnings and how she felt about the process.

This episode is all about the art of revisions - moving from a big conceptual picture of the brand and into the details that can make all the difference at the moment of truth aka getting a consumer to choose us.

In this week's episode, you’ll see how we evolve our exploratory designs into the moment of truth - packaging, or as we like to think of it, the brand-in-hand. This is the moment where all the parts and pieces, from strategy to communication to competing at shelf, come together into an easy and understandable form for the consumer.

This week we’re sharing episode three of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs in the food and beverage space. In this episode, we are turning the corner from strategy to creative.

In episode two of SprintToSuccess, we’ll be giving a glimpse into our sprint strategy process and show you how we applied it to Melissa’s brand and tackle some of her challenges. We cover surveying her competitive category, identifying a target, crafting positioning, and honing brand personality and tone.

We’re excited to present episode one of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs with an entrepreneur! In this first episode, we hit the ground running—you’ll meet our selected entrepreneur, Melissa Martinelli, who rose to the top from a pool of 106 applicants.

SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.

We’re embarking on a journey to give food and beverage company founders a look behind the branding curtain and share insights from a real-time case study...and we need one of you to join us.