BevNET Live Summer 2015 Day 1: Characteristics of Successful Beverage Brands

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Nicole Fry, a managing partner at First Beverage Group, broke down the way attributes like brand, product, sourcing, manufacturing, sales, marketing, distribution and finance interact as entrepreneurial beverage companies grow. She spoke on June 2, 2015 - Day 1 of BevNET Live Summer 2015 in NYC.