BevNET Live Summer 2015 Day 1: Order from Chaos - Branding Priorities in New Product Classes

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As one of Colorado’s largest and best-known licensed marijuana infused products manufacturers, Tripp Keber, CEO & Co-Founder of Dixie Brands, Inc., discusses his position of creating a new set of CPG category values within a wide range of customer interactions with the product. Keber spoke on June 2, 2015 - Day 1 of BevNET Live Summer 2015 in NYC.