BevNET Live Summer 2015 Day 2: How Brands Accelerate

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Larry Levin from IRI and Kathryn Peters from SPINS present market data and macro trends to discuss new product innovation, in regards to choosing a path, accelerating growth, and then protecting your growth. Levin and Peters spoke on June 3, 2015 - Day 2 of BevNET Live Summer 2015 in NYC.