Caskai Takes Cascara to the International Stage
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Joel Jelderks, founder of Caskai, has set forth on a mission to introduce premium cascara-based beverages to the global market, noting that coffee consumers are their first target market, as they will likely be more aware of cascara. Beyond that, the company is leading an effort to educate industry professionals and consumers on what the ingredient is, its nutritional benefits, and functionality. With international connections and experience in the beverage industry, Jelderks hopes to see cascara follow a similar trend as kombucha and cold brew coffee.
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